# Pico Immersive

**Source:** https://www.startuphub.ai/startups/pico-immersive
**Profile type:** Startup

> Global extended reality headset and software maker.

## About

Pico Immersive Pte Ltd. is a global extended reality (XR) headset and software maker. The company develops virtual reality operating systems and hardware. It was acquired by ByteDance Ltd. in 2021 and operates as a subsidiary. Pico is known for its VR headsets and has recently introduced Pico OS 6 with a new Spatial Engine and teased its upcoming flagship headset, 'Project Swan,' for 2026.

## Key facts

- **Slug:** pico-immersive
- **Website:** https://www.picoxr.com/
- **Location:** Beijing, China
- **Founded:** 2015-04-01
- **Operating status:** Active
- **Total funding:** $397M
- **Sectors / tags:** Virtual Reality, Extended Reality, Software, Hardware
- **Social:**
  - Twitter: https://x.com/picoxr
  - GitHub: https://github.com/picoxr
  - Facebook: https://facebook.com/picoxr

## Frequently asked

### What does Pico Immersive do?

Pico Immersive Pte Ltd. is a global extended reality (XR) headset and software maker. The company develops virtual reality operating systems and hardware. It was acquired by ByteDance Ltd. in 2021 and operates as a subsidiary. Pico is known for its VR headsets and has recently introduced Pico OS 6 with a new Spatial Engine and teased its upcoming flagship headset, 'Project Swan,' for 2026. (formerly [].)

### What is Pico Immersive's valuation?

StartupHub estimates Pico Immersive's effective valuation at $1.5B (range $992.8M to $2.4B, 10% confidence), based on comparable companies in the sector.

### How much funding has Pico Immersive raised?

Pico Immersive has raised a total of $397M in funding. The most recent round on record is Series D.

### Where is Pico Immersive headquartered?

Pico Immersive is headquartered in Beijing, China.

### When was Pico Immersive founded?

Pico Immersive was founded in 2015.

### What industry does Pico Immersive operate in?

Pico Immersive operates in Virtual Reality, Extended Reality, Software, Hardware.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Pico Immersive",
          "item": "https://www.startuphub.ai/startups/pico-immersive"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/pico-immersive#webpage",
      "url": "https://www.startuphub.ai/startups/pico-immersive",
      "name": "Pico Immersive - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Pico Immersive (formerly []). Pico Immersive is a startup founded in 2015, operating in Virtual Reality and Extended Reality. Global extended reality headset and software maker. Headquartered in Beijing, China.",
      "dateModified": "2026-05-01T10:39:55.16296+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/pico-immersive#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/pico-immersive#organization",
      "name": "Pico Immersive",
      "url": "https://www.picoxr.com/",
      "description": "This is the official profile of Pico Immersive (formerly []). Pico Immersive is a startup founded in 2015, operating in Virtual Reality and Extended Reality. Global extended reality headset and software maker. Headquartered in Beijing, China.",
      "sameAs": [
        "https://x.com/picoxr",
        "https://github.com/picoxr",
        "https://facebook.com/picoxr",
        "https://www.startuphub.ai/startups/pico-immersive"
      ],
      "foundingDate": "2015-04-01",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Beijing",
        "addressCountry": "China"
      },
      "knowsAbout": [
        "Virtual Reality",
        "Extended Reality",
        "Software",
        "Hardware"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/pico-immersive#profile-assessment",
      "name": "Pico Immersive - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/pico-immersive",
      "category": "Virtual Reality",
      "description": "This is the official profile of Pico Immersive (formerly []). Pico Immersive is a startup founded in 2015, operating in Virtual Reality and Extended Reality. Global extended reality headset and software maker. Headquartered in Beijing, China. Agent Readiness score: 62/100. Full audit: https://www.startuphub.ai/startups/pico-immersive/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Pico Immersive"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-05-01",
        "name": "Pico Immersive - Profile Score 56/100",
        "reviewBody": "This is the official profile of Pico Immersive (formerly []). Pico Immersive is a startup founded in 2015, operating in Virtual Reality and Extended Reality. Global extended reality headset and software maker. Headquartered in Beijing, China. Agent Readiness score: 62/100. Full audit: https://www.startuphub.ai/startups/pico-immersive/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 56,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```
