Pico helps companies boost their brand awareness and fan engagement using the content fans are already posting. By using the rich, organic, and reliable user-generated content collected by Pico, users can increase engagement not only with their fans, but also with friends of those fans – exposure rises exponentially as the circle of interaction grows. Pico creates a complete user profile for each fan. The company then enhances these profiles by providing useful tips and call to actions to easily meet the fans’ needs and desires.The platform can be used before, during, and after every game to manage fan communication on social channels like Facebook Messenger. Pico utilizes artificial intelligence and purpose-built chatbots to make the process more efficient for the teams and more personal for the fans.
User-generated content finder, fan polls, trivia, find the difference, Emoji messaging – Pico uses all of these and more to entice fans to communicate with brands directly over digital channels, such as Facebook Messenger, Twitter DM, a mobile app or website, and more. Pico’s Artificial Intelligence and Machine Learning algorithms build detailed profiles on each fan, with continuous guidance for the right moment to approach the right fan with the right message.