Pico
Active
Chatbot Fan Engagement Sports
Artificial Intelligence

Business Overview

DESCRIPTION

Pico helps companies boost their brand awareness and fan engagement using the content fans are already posting. By using the rich, organic, and reliable user-generated content collected by Pico, users can increase engagement not only with their fans, but also with friends of those fans – exposure rises exponentially as the circle of interaction grows. Pico creates a complete user profile for each fan. The company then enhances these profiles by providing useful tips and call to actions to easily meet the fans’ needs and desires.The platform can be used before, during, and after every game to manage fan communication on social channels like Facebook Messenger. Pico utilizes artificial intelligence and purpose-built chatbots to make the process more efficient for the teams and more personal for the fans.

FOUNDED
June 2014
EMPLOYEES
14
BUSINESS MODEL
B2B
OFFERING TYPE
Software
FUNDING STAGE
Series A
TOTAL FUNDING
$4.1 Million
SECTORS
Chatbot Fan Engagement Sports

Funding Rounds

Date Announced

Funding Round

Amount Raised

Investors

May 2020
Series A
$3 M
February 2017
$0.1 M
August 2015
Seed
$0.9 M

AI Technology Stack

AI DESCRIPTION

User-generated content finder, fan polls, trivia, find the difference, Emoji messaging – Pico uses all of these and more to entice fans to communicate with brands directly over digital channels, such as Facebook Messenger, Twitter DM, a mobile app or website, and more. Pico’s Artificial Intelligence and Machine Learning algorithms build detailed profiles on each fan, with continuous guidance for the right moment to approach the right fan with the right message.

AI EMPLOYEES
1
AI TYPES
Artificial Intelligence