# Phia

**Source:** https://www.startuphub.ai/startups/phia
**Profile type:** Startup

> Phia is an AI shopping platform that helps consumers find the right products faster with recommendations tailored to each shopper's style and behavior.

## About

Phia is an AI shopping platform that helps shoppers find the right products faster with recommendations tailored to each shopper's style and behavior. Their iOS app and mobile browser extension allow users to compare prices, calculate resale value, summarize product details, and track price drops at over 40,000 retailers and resellers.

## Key facts

- **Slug:** phia
- **Website:** https://phia.co/
- **Location:** New York City, United States
- **Founded:** 2025-04-01
- **Employees:** 78
- **Operating status:** Active
- **Total funding:** $53M
- **Sectors / tags:** AI Agent, Agentic Commerce, AI Shopping Assistant, E-commerce, Consumer App, Price Comparison, Fashion Tech, RetailTech, Generative AI, Large Language Model
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/phia-co
  - Twitter: https://x.com/PhiaCo_
  - Facebook: https://www.facebook.com/tr

## Frequently asked

### What does Phia do?

Phia is an AI shopping platform that helps shoppers find the right products faster with recommendations tailored to each shopper's style and behavior. Their iOS app and mobile browser extension allow users to compare prices, calculate resale value, summarize product details, and track price drops at over 40,000 retailers and resellers.

### What is Phia's valuation?

StartupHub estimates Phia's effective valuation at $182.1M (range $127.5M to $236.7M, 37% confidence), based on comparable companies in the sector.

### How much funding has Phia raised?

Phia has raised a total of $53M in funding. The most recent round on record is Series A.

### Where is Phia headquartered?

Phia is headquartered in New York City, United States.

### When was Phia founded?

Phia was founded in 2025.

### What industry does Phia operate in?

Phia operates in AI Agent, Agentic Commerce, AI Shopping Assistant, E-commerce, Consumer App, Price Comparison.

### How many employees does Phia have?

Phia has approximately 78 people on record.

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