Personali
Acquired

E-commerce Consumer Targeted Incentives

Analytics, E-Commerce, Marketing
Machine Learning

Business Overview

Personali, formerly Netotiate, is an incentives personalization platform for online retailers that increases revenue while protecting profit margins. Personali enables shoppers to pay a variety of prices within limits and rules controlled by the retailer. Using segmentation and machine learning approach based on psychology and behavioral economics, the platform personalizes prices to shoppers and user groups within a real-time engagement.

Founded
June 2011
Employees
44
Business model
B2B
Offering type
Software
Funding stage
Series A
Total funding
$13.6 Million
Sectors
Analytics, E-Commerce, Marketing, Sentiment Analysis

Funding Rounds

Calculated as the average ratio between the current funding round amount raised and the previous funding round amount raised. Note that 'plus' rounds are summed together. i.e. Series A = Series A and Series A+.
Funding Growth Multiple
7.5x

New wpDataTable

Date Announced

Funding Round

Amount Raised

Investors

June 2015
Series A
$12 M
July 2013
Seed
$1.6 M

Exit Events and Acquisitions

Date Announced

Transaction

Consideration

Target

Acquirer

May 2020
Acquisition
Namogoo

AI Technology Stack

AI employees
2
AI types
Machine Learning
Consulting partner

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