Personali
Acquired

E-commerce Consumer Targeted Incentives

Analytics E-commerce Marketing
Machine Learning

Business Overview

DESCRIPTION

Personali, formerly Netotiate, is an incentives personalization platform for online retailers that increases revenue while protecting profit margins. Personali enables shoppers to pay a variety of prices within limits and rules controlled by the retailer. Using segmentation and machine learning approach based on psychology and behavioral economics, the platform personalizes prices to shoppers and user groups within a real-time engagement.

FOUNDED
June 2011
EMPLOYEES
44
BUSINESS MODEL
B2B
OFFERING TYPE
Software
TOTAL FUNDING
$13.6 Million
SECTORS
Analytics E-commerce Marketing Sentiment Analysis

Funding Rounds

Date Announced

Funding Round

Amount Raised

Investors

June 2015
Series A
$12 M
July 2013
Seed
$1.6 M

AI Technology Stack

AI EMPLOYEES
2
AI TYPES
Machine Learning
CONSULTING PARTNER

CONTACT

TRANSACTION
Acquisition
DATE ANNOUNCED
May 2020
ACQUIRER
Namogoo