# Personali

**Source:** https://www.startuphub.ai/startups/personali
**Profile type:** Startup

> Personalized incentives platform for online retailers to boost revenue and protect profit margins.

## About

Personali, formerly Netotiate, is an incentives personalization platform designed for online retailers. It empowers retailers to offer dynamic pricing within defined limits, leveraging segmentation and machine learning to increase revenue while safeguarding profit margins. The platform aims to enhance customer engagement and conversion rates through tailored offers.

## Key facts

- **Slug:** personali
- **Website:** https://www.personali.com/company_page/
- **Location:** Tel Aviv, Israel
- **Founded:** 2011-06-01 00:00:00
- **Employees:** 44
- **Operating status:** Inactive
- **Total funding:** $29M
- **Sectors / tags:** Marketing, Analytics, Sentiment Analysis, E-commerce, RetailTech, MarTech, Personalization, Incentives, Dynamic Pricing, Machine Learning, Analytics Platform, Incentives Management, Customer Engagement, Conversion Rate Optimization, Marketing Analytics, AdTech

## Frequently asked

### What does Personali do?

Personali, formerly Netotiate, is an incentives personalization platform designed for online retailers. It empowers retailers to offer dynamic pricing within defined limits, leveraging segmentation and machine learning to increase revenue while safeguarding profit margins. The platform aims to enhance customer engagement and conversion rates through tailored offers.

### What is Personali's revenue?

StartupHub estimates Personali's annual revenue at $8.4M (range $5.1M to $46.0M, 63% confidence), based on comparable companies in the sector.

### What is Personali's valuation?

StartupHub estimates Personali's effective valuation at $112.2M (range $73.0M to $175.2M, 10% confidence), based on comparable companies in the sector.

### How much funding has Personali raised?

Personali has raised a total of $29M in funding. The most recent round on record is Seed.

### Where is Personali headquartered?

Personali is headquartered in Tel Aviv, Israel.

### When was Personali founded?

Personali was founded in 2011.

### What industry does Personali operate in?

Personali operates in Marketing, Analytics, Sentiment Analysis, E-commerce, RetailTech, MarTech.

### How many employees does Personali have?

Personali has approximately 44 people on record.

### What is Personali's current status?

Personali's current operating status is: Inactive.

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