# Persona

**Source:** https://www.startuphub.ai/startups/persona
**Profile type:** Startup

> Identity infrastructure platform for online businesses to verify users, automate compliance, and manage risk.

## About

Persona provides a comprehensive identity infrastructure platform that helps businesses verify users, automate compliance, and manage risk. Their tools enable companies to build custom workflows for identity verification, KYC/AML, and fraud prevention, ensuring secure and compliant online operations. They serve a wide range of industries including fintech, marketplaces, and online services.

## Key facts

- **Slug:** persona
- **Website:** https://withpersona.com/
- **Location:** San Francisco, United States
- **Founded:** 2018-01-01
- **Employees:** 708
- **Operating status:** Active
- **Total funding:** $153M
- **Sectors / tags:** Identity Verification, KYC, AML, Fraud Prevention, Compliance Automation, API Platform, Security, Fintech, Marketplace, Developer Tools, Biometrics, Age Verification
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/persona-identities
  - Twitter: https://x.com/withpersona

## Frequently asked

### What does Persona do?

Persona provides a comprehensive identity infrastructure platform that helps businesses verify users, automate compliance, and manage risk. Their tools enable companies to build custom workflows for identity verification, KYC/AML, and fraud prevention, ensuring secure and compliant online operations. They serve a wide range of industries including fintech, marketplaces, and online services.

### What is Persona's revenue?

StartupHub estimates Persona's annual revenue at $126.5M (range $101.1M to $160.6M, 62% confidence), based on comparable companies in the sector.

### What is Persona's valuation?

StartupHub estimates Persona's effective valuation at $601.2M (range $382.5M to $918.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Persona raised?

Persona has raised a total of $153M in funding. The most recent round on record is Series B.

### Where is Persona headquartered?

Persona is headquartered in San Francisco, United States.

### When was Persona founded?

Persona was founded in 2018.

### What industry does Persona operate in?

Persona operates in Identity Verification, KYC, AML, Fraud Prevention, Compliance Automation, API Platform.

### How many employees does Persona have?

Persona has approximately 708 people on record.

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