# Pendo

**Source:** https://www.startuphub.ai/startups/pendo
**Profile type:** Startup

> A product cloud company that helps businesses understand and improve how users interact with their software.

## About

Pendo provides a product experience platform that combines product analytics, in-app guidance, and user feedback tools. It helps companies accelerate software product adoption, improve user engagement, and make data-driven decisions without heavy engineering reliance. Pendo serves a broad range of customers, from Fortune 500 enterprises to startups, educational institutions, and healthcare systems.

## Key facts

- **Slug:** pendo
- **Website:** https://www.pendo.io/
- **Location:** Raleigh, United States
- **Founded:** 2013-01-01
- **Employees:** 7
- **Operating status:** Active
- **Total funding:** $459M
- **Sectors / tags:** Product Analytics, Digital Adoption Platform, Customer Engagement, User Experience, SaaS, Enterprise Software, Business Intelligence, Product Management Tools, In-App Guidance, User Feedback
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/pendo/
  - Twitter: https://x.com/pendo
  - GitHub: https://github.com/BuilderIO
  - Facebook: https://www.facebook.com/pendo.io/

## Frequently asked

### What does Pendo do?

Pendo provides a product experience platform that combines product analytics, in-app guidance, and user feedback tools. It helps companies accelerate software product adoption, improve user engagement, and make data-driven decisions without heavy engineering reliance. Pendo serves a broad range of customers, from Fortune 500 enterprises to startups, educational institutions, and healthcare systems.

### What is Pendo's valuation?

StartupHub estimates Pendo's effective valuation at $2.5B (range $1.8B to $3.3B, 37% confidence), based on comparable companies in the sector.

### How much funding has Pendo raised?

Pendo has raised a total of $459M in funding. The most recent round on record is Debt - General.

### Where is Pendo headquartered?

Pendo is headquartered in Raleigh, United States.

### When was Pendo founded?

Pendo was founded in 2013.

### What industry does Pendo operate in?

Pendo operates in Product Analytics, Digital Adoption Platform, Customer Engagement, User Experience, SaaS, Enterprise Software.

### How many employees does Pendo have?

Pendo has approximately 7 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Pendo",
          "item": "https://www.startuphub.ai/startups/pendo"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/pendo#webpage",
      "url": "https://www.startuphub.ai/startups/pendo",
      "name": "Pendo - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Pendo. Pendo is a startup founded in 2013, operating in Product Analytics and Digital Adoption Platform. A product cloud company that helps businesses understand and improve how users interact with their software. Headquartered in Raleigh, United States. The company has approximately 7 employees.",
      "dateModified": "2026-07-07T18:29:03.652+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/pendo#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/pendo#organization",
      "name": "Pendo",
      "url": "https://www.pendo.io/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/ff218aa2-4730-4faa-bf91-cf948a0f41ed-square.jpg",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/ff218aa2-4730-4faa-bf91-cf948a0f41ed-square.jpg",
      "description": "This is the official profile of Pendo. Pendo is a startup founded in 2013, operating in Product Analytics and Digital Adoption Platform. A product cloud company that helps businesses understand and improve how users interact with their software. Headquartered in Raleigh, United States. The company has approximately 7 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/pendo/",
        "https://x.com/pendo",
        "https://github.com/BuilderIO",
        "https://www.facebook.com/pendo.io/",
        "https://www.startuphub.ai/startups/pendo"
      ],
      "foundingDate": "2013-01-01",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 7
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Raleigh",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "Product Analytics",
        "Digital Adoption Platform",
        "Customer Engagement",
        "User Experience",
        "SaaS",
        "Enterprise Software",
        "Business Intelligence",
        "Product Management Tools",
        "In-App Guidance",
        "User Feedback"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/pendo#profile-assessment",
      "name": "Pendo - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/pendo",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/ff218aa2-4730-4faa-bf91-cf948a0f41ed-square.jpg",
      "category": "Product Analytics",
      "description": "This is the official profile of Pendo. Pendo is a startup founded in 2013, operating in Product Analytics and Digital Adoption Platform. A product cloud company that helps businesses understand and improve how users interact with their software. Headquartered in Raleigh, United States. The company has approximately 7 employees. Agent Readiness score: 43/100. Full audit: https://www.startuphub.ai/startups/pendo/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Pendo"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-07-07",
        "name": "Pendo - Profile Score 66/100",
        "reviewBody": "This is the official profile of Pendo. Pendo is a startup founded in 2013, operating in Product Analytics and Digital Adoption Platform. A product cloud company that helps businesses understand and improve how users interact with their software. Headquartered in Raleigh, United States. The company has approximately 7 employees. Agent Readiness score: 43/100. Full audit: https://www.startuphub.ai/startups/pendo/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 66,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```