# Peloton

**Source:** https://www.startuphub.ai/startups/peloton
**Profile type:** Startup

> Connected fitness platform offering hardware, live and on-demand classes, and community features.

## About

Peloton offers innovative exercise equipment like bikes and treadmills, paired with personalized workout plans and thousands of live and on-demand classes across over 15 workout types. They provide a total-body workout experience, with options for financing and a 30-day home trial. Peloton serves individuals seeking a convenient and motivating home fitness solution.

## Key facts

- **Slug:** peloton
- **Website:** https://www.onepeloton.com/
- **Location:** New York, United States
- **Founded:** 2012-01-03
- **Employees:** 224
- **Operating status:** Active
- **Total funding:** $2.0B
- **Sectors / tags:** Fitness, Hardware, Software, Media, E-commerce
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/peloton/
  - Twitter: https://x.com/onepeloton
  - Facebook: https://www.facebook.com/onepeloton/

## Frequently asked

### What does Peloton do?

Peloton offers innovative exercise equipment like bikes and treadmills, paired with personalized workout plans and thousands of live and on-demand classes across over 15 workout types. They provide a total-body workout experience, with options for financing and a 30-day home trial. Peloton serves individuals seeking a convenient and motivating home fitness solution.

### What is Peloton's valuation?

StartupHub estimates Peloton's effective valuation at $4.4B (range $3.1B to $5.7B, 25% confidence), based on comparable companies in the sector.

### How much funding has Peloton raised?

Peloton has raised a total of $2.0B in funding. The most recent round on record is Post IPO.

### Where is Peloton headquartered?

Peloton is headquartered in New York, United States.

### When was Peloton founded?

Peloton was founded in 2012.

### What industry does Peloton operate in?

Peloton operates in Fitness, Hardware, Software, Media, E-commerce.

### How many employees does Peloton have?

Peloton has approximately 224 people on record.

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