# Peet's Coffee

**Source:** https://www.startuphub.ai/startups/peets-coffee
**Profile type:** Startup

> Premium coffee retailer and roaster known for its high-quality beans and commitment to craft.

## About

Peet's Coffee is a renowned coffee company founded in Berkeley, California. It is known for its commitment to sourcing high-quality, responsibly grown coffee beans and roasting them to perfection. Peet's operates a network of retail stores offering a premium coffee experience, alongside a robust wholesale and e-commerce business.

## Key facts

- **Slug:** peets-coffee
- **Website:** https://www.peets.com/
- **Location:** Emeryville, United States
- **Employees:** 815
- **Operating status:** Active
- **Total funding:** $60M
- **Sectors / tags:** Coffee Retail, Food & Beverage, Consumer Goods, Specialty Coffee
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/peetscoffee
  - Twitter: http://www.twitter.com/PeetsCoffee
  - Facebook: http://www.facebook.com/peets

## Frequently asked

### What does Peet's Coffee do?

Peet's Coffee is a renowned coffee company founded in Berkeley, California. It is known for its commitment to sourcing high-quality, responsibly grown coffee beans and roasting them to perfection. Peet's operates a network of retail stores offering a premium coffee experience, alongside a robust wholesale and e-commerce business.

### What is Peet's Coffee's valuation?

StartupHub estimates Peet's Coffee's effective valuation at $198.1M (range $150.0M to $360.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Peet's Coffee raised?

Peet's Coffee has raised a total of $60M in funding.

### Where is Peet's Coffee headquartered?

Peet's Coffee is headquartered in Emeryville, United States.

### What industry does Peet's Coffee operate in?

Peet's Coffee operates in Coffee Retail, Food & Beverage, Consumer Goods, Specialty Coffee.

### How many employees does Peet's Coffee have?

Peet's Coffee has approximately 815 people on record.

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