# Peet's Coffee & Tea

**Source:** https://www.startuphub.ai/startups/peet-s-coffee-tea
**Profile type:** Startup

> A specialty coffee roaster and retailer founded in 1966, known for its dark-roasted Arabica beans.

## About

Founded in Berkeley, California, in 1966 by Alfred Peet, Peet's Coffee & Tea is a specialty coffee roaster and retailer. The company is known for introducing darker roasted Arabica coffee to the US market and offers freshly roasted beans, brewed coffee, espresso beverages, and teas. Peet's products are sold in grocery stores, through home delivery, and in its own retail locations.

## Key facts

- **Slug:** peet-s-coffee-tea
- **Website:** https://www.peets.com/
- **Location:** Emeryville, California, United States
- **Founded:** 1966-04-01
- **Employees:** 820
- **Operating status:** Active
- **Total funding:** $21.9B
- **Sectors / tags:** Food & Beverage, Coffee Roasters, Specialty Coffee, Retail, E-commerce, Consumer Packaged Goods
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/peetscoffee
  - Twitter: http://www.twitter.com/PeetsCoffee
  - Facebook: http://www.facebook.com/peets

## Frequently asked

### What does Peet's Coffee & Tea do?

Founded in Berkeley, California, in 1966 by Alfred Peet, Peet's Coffee & Tea is a specialty coffee roaster and retailer. The company is known for introducing darker roasted Arabica coffee to the US market and offers freshly roasted beans, brewed coffee, espresso beverages, and teas. Peet's products are sold in grocery stores, through home delivery, and in its own retail locations.

### What is Peet's Coffee & Tea's revenue?

StartupHub estimates Peet's Coffee & Tea's annual revenue at $3.8B (range $3.5B to $4.7B, 42% confidence), based on comparable companies in the sector.

### What is Peet's Coffee & Tea's valuation?

StartupHub estimates Peet's Coffee & Tea's effective valuation at $1.4B (range $1.3B to $1.7B, 52% confidence), based on comparable companies in the sector.

### How much funding has Peet's Coffee & Tea raised?

Peet's Coffee & Tea has raised a total of $21.9B in funding. The most recent round on record is Acquisition.

### Where is Peet's Coffee & Tea headquartered?

Peet's Coffee & Tea is headquartered in Emeryville, California, United States.

### When was Peet's Coffee & Tea founded?

Peet's Coffee & Tea was founded in 1966.

### What industry does Peet's Coffee & Tea operate in?

Peet's Coffee & Tea operates in Food & Beverage, Coffee Roasters, Specialty Coffee, Retail, E-commerce, Consumer Packaged Goods.

### How many employees does Peet's Coffee & Tea have?

Peet's Coffee & Tea has approximately 820 people on record.

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