# Particula

**Source:** https://www.startuphub.ai/startups/particula
**Profile type:** Startup

> Particula develops cutting-edge, connected 'phygital' toys and games, blending physical play with digital interactivity and IoT technology.

## About

Particula is a startup focused on creating a new generation of 'phygital' games and toys. They integrate IoT technologies, connectivity, and smart features into classic play experiences, aiming to bridge the gap between physical and digital worlds for enhanced engagement.

## Key facts

- **Slug:** particula
- **Website:** https://www.particula-tech.com/
- **Location:** Tel Aviv, Israel
- **Founded:** 2017-07-20 00:00:00
- **Employees:** 762
- **Operating status:** Active
- **Total funding:** $10M
- **Sectors / tags:** IoT, Toys, Gaming, Marketplace, E-commerce, Connected Toys, Smart Toys, Phygital Games, Consumer Electronics, Interactive Entertainment, EdTech, Hardware, Mobile Gaming
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/particulatech/
  - Twitter: https://twitter.com/goparticula
  - Facebook: https://www.facebook.com/go.particula

## Frequently asked

### What does Particula do?

Particula is a startup focused on creating a new generation of 'phygital' games and toys. They integrate IoT technologies, connectivity, and smart features into classic play experiences, aiming to bridge the gap between physical and digital worlds for enhanced engagement.

### What is Particula's revenue?

StartupHub estimates Particula's annual revenue at $472.6M (range $260.7M to $1.5B, 64% confidence), based on comparable companies in the sector.

### What is Particula's valuation?

StartupHub estimates Particula's effective valuation at $39.8M (range $25.0M to $60.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Particula raised?

Particula has raised a total of $10M in funding. The most recent round on record is Seed.

### Where is Particula headquartered?

Particula is headquartered in Tel Aviv, Israel.

### When was Particula founded?

Particula was founded in 2017.

### What industry does Particula operate in?

Particula operates in IoT, Toys, Gaming, Marketplace, E-commerce, Connected Toys.

### How many employees does Particula have?

Particula has approximately 762 people on record.

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