# Paidy

**Source:** https://www.startuphub.ai/startups/paidy
**Profile type:** Startup

> A digital payment service offering buy now, pay later options.

## About

Paidy is a leading fintech company based in Japan that provides a 'buy now, pay later' (BNPL) service, allowing users to make online purchases without a credit card and pay later. It caters to Japanese consumers who prefer not to use credit cards for online transactions, bridging the gap between traditional banking and digital commerce.

## Key facts

- **Slug:** paidy
- **Website:** https://www.paidy.com/
- **Location:** Tokyo, Japan
- **Founded:** 2008
- **Employees:** 175
- **Operating status:** Active
- **Total funding:** $273M
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/paidy
  - Twitter: https://twitter.com/paidyjp

## Frequently asked

### What does Paidy do?

Paidy is a leading fintech company based in Japan that provides a 'buy now, pay later' (BNPL) service, allowing users to make online purchases without a credit card and pay later. It caters to Japanese consumers who prefer not to use credit cards for online transactions, bridging the gap between traditional banking and digital commerce.

### What is Paidy's valuation?

StartupHub estimates Paidy's effective valuation at $1.1B (range $682.5M to $1.6B, 21% confidence), based on comparable companies in the sector.

### How much funding has Paidy raised?

Paidy has raised a total of $273M in funding. The most recent round on record is Series B.

### Where is Paidy headquartered?

Paidy is headquartered in Tokyo, Japan.

### When was Paidy founded?

Paidy was founded in 2008.

### How many employees does Paidy have?

Paidy has approximately 175 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Paidy",
          "item": "https://www.startuphub.ai/startups/paidy"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/paidy#webpage",
      "url": "https://www.startuphub.ai/startups/paidy",
      "name": "Paidy - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Paidy. Paidy is a startup founded in 2008. A digital payment service offering buy now, pay later options. Headquartered in Tokyo, Japan. The company has approximately 175 employees.",
      "dateModified": "2026-08-01T09:44:54.837+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/paidy#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/paidy#organization",
      "name": "Paidy",
      "url": "https://www.paidy.com/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/e6b14b40-b08a-4eb0-b248-78cd3c1390f4-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/e6b14b40-b08a-4eb0-b248-78cd3c1390f4-square.webp",
      "description": "This is the official profile of Paidy. Paidy is a startup founded in 2008. A digital payment service offering buy now, pay later options. Headquartered in Tokyo, Japan. The company has approximately 175 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/paidy",
        "https://twitter.com/paidyjp",
        "https://www.startuphub.ai/startups/paidy"
      ],
      "foundingDate": "2008-01-01",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 175
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Tokyo",
        "addressCountry": "Japan"
      }
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/paidy#profile-assessment",
      "name": "Paidy - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/paidy",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/e6b14b40-b08a-4eb0-b248-78cd3c1390f4-square.webp",
      "category": "Software",
      "description": "This is the official profile of Paidy. Paidy is a startup founded in 2008. A digital payment service offering buy now, pay later options. Headquartered in Tokyo, Japan. The company has approximately 175 employees. Agent Readiness score: 64/100. Full audit: https://www.startuphub.ai/startups/paidy/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Paidy"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-08-01",
        "name": "Paidy - Profile Score 62/100",
        "reviewBody": "This is the official profile of Paidy. Paidy is a startup founded in 2008. A digital payment service offering buy now, pay later options. Headquartered in Tokyo, Japan. The company has approximately 175 employees. Agent Readiness score: 64/100. Full audit: https://www.startuphub.ai/startups/paidy/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 62,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```
