# OUTFITTERY

**Source:** https://www.startuphub.ai/startups/outfittery
**Profile type:** Startup

> An online personal shopping platform using AI and human stylists to help customers find personalized fashion across Europe.

## About

Outfittery is a Berlin-based online personal shopping service founded in 2012 by Julia Bösch and Anna Alex. The platform combines human stylists with artificial intelligence to deliver personalized fashion recommendations to over 3 million customers across 10 European markets. In 2025, Outfittery merged with Spanish competitor Lookiero to form the Lookiero Outfittery Group, Europe's leading personalized online shopping platform.

## Key facts

- **Slug:** outfittery
- **Website:** https://www.outfittery.com
- **Location:** Berlin, Germany
- **Founded:** 2012-01-01
- **Employees:** 250
- **Operating status:** Active
- **Total funding:** $60M
- **Sectors / tags:** Fashion Tech, E-commerce, Personalization, AI, Retail, Online Shopping, Styling Services, Personal Shopping
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/outfittery/

## Frequently asked

### What does OUTFITTERY do?

Outfittery is a Berlin-based online personal shopping service founded in 2012 by Julia Bösch and Anna Alex. The platform combines human stylists with artificial intelligence to deliver personalized fashion recommendations to over 3 million customers across 10 European markets. In 2025, Outfittery merged with Spanish competitor Lookiero to form the Lookiero Outfittery Group, Europe's leading personalized online shopping platform.

### What is OUTFITTERY's revenue?

StartupHub estimates OUTFITTERY's annual revenue at $54.2M (range $31.5M to $71.1M, 62% confidence), based on comparable companies in the sector.

### What is OUTFITTERY's valuation?

StartupHub estimates OUTFITTERY's effective valuation at $253.6M (range $149.5M to $358.8M, 24% confidence), based on comparable companies in the sector.

### How much funding has OUTFITTERY raised?

OUTFITTERY has raised a total of $60M in funding. The most recent round on record is Series B.

### Where is OUTFITTERY headquartered?

OUTFITTERY is headquartered in Berlin, Germany.

### When was OUTFITTERY founded?

OUTFITTERY was founded in 2012.

### What industry does OUTFITTERY operate in?

OUTFITTERY operates in Fashion Tech, E-commerce, Personalization, AI, Retail, Online Shopping.

### How many employees does OUTFITTERY have?

OUTFITTERY has approximately 250 people on record.

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