# Oura

**Source:** https://www.startuphub.ai/startups/oura
**Profile type:** Startup

> Oura helps you turn mindful habits into a long, healthy life through its smart ring that tracks fitness, sleep, stress, and overall health.

## About

Oura provides a smart ring that delivers personalized health insights by tracking sleep, activity, recovery, and overall well-being. The ring monitors various biometric data points, offering users a comprehensive understanding of their health and habits. Oura aims to empower individuals to make informed decisions about their lifestyle and improve their overall health through data-driven insights and personalized recommendations.

## Key facts

- **Slug:** oura
- **Website:** https://ouraring.com
- **Founded:** 2013-01-01
- **Employees:** 900
- **Operating status:** Active
- **Total funding:** $3.5B

## Frequently asked

### What does Oura do?

Oura provides a smart ring that delivers personalized health insights by tracking sleep, activity, recovery, and overall well-being. The ring monitors various biometric data points, offering users a comprehensive understanding of their health and habits. Oura aims to empower individuals to make informed decisions about their lifestyle and improve their overall health through data-driven insights and personalized recommendations.

### What is Oura's valuation?

StartupHub estimates Oura's effective valuation at $10.4B (range $7.3B to $13.5B, 37% confidence), based on comparable companies in the sector.

### How much funding has Oura raised?

Oura has raised a total of $3.5B in funding.

### When was Oura founded?

Oura was founded in 2013.

### How many employees does Oura have?

Oura has approximately 900 people on record.

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