# Origins

**Source:** https://www.startuphub.ai/startups/origins-ai
**Profile type:** Startup

> A cosmetics brand offering high-performance natural skincare products powered by nature and proven by science.

## About

Origins Natural Resources, Inc., trading as Origins, is an American cosmetics brand founded in 1990 by Leonard Lauder. It is one of the original brands of the Estée Lauder Companies, known for its natural skincare, hair care, makeup, and fragrance products. The company emphasizes clinically proven results, plant science, and 100% vegan formulations.

## Key facts

- **Slug:** origins-ai
- **Website:** https://origins.com
- **Location:** גבעתיים, Israel
- **Founded:** 2026-08-18
- **Operating status:** Active
- **Sectors / tags:** Cosmetics, Skincare, Beauty, Natural Products, Personal Care, E-commerce

## Frequently asked

### What does Origins do?

Origins Natural Resources, Inc., trading as Origins, is an American cosmetics brand founded in 1990 by Leonard Lauder. It is one of the original brands of the Estée Lauder Companies, known for its natural skincare, hair care, makeup, and fragrance products. The company emphasizes clinically proven results, plant science, and 100% vegan formulations.

### What is Origins's Effective Domain Rating?

StartupHub's Effective Domain Rating for Origins is 91 out of 100, measuring real cross-surface visibility in search engines and AI answers rather than claimed link authority. That is underrated against its Ahrefs Domain Rating of 66, meaning it surfaces in search and AI results more than its claimed authority alone would suggest.

### Is Origins trustworthy and reputable?

StartupHub's Data Trust & Reputation score for Origins is 50 out of 100, based on site security posture and privacy practices.

### Where is Origins headquartered?

Origins is headquartered in Israel.

### When was Origins founded?

Origins was founded in 2026.

### What industry does Origins operate in?

Origins operates in Cosmetics, Skincare, Beauty, Natural Products, Personal Care, E-commerce.

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