# Optise

**Source:** https://www.startuphub.ai/startups/optise
**Profile type:** Startup

> AI-powered website insights platform for B2B companies to optimize performance and drive revenue.

## About

Optise provides an AI-powered website insights platform that delivers personalized, actionable recommendations to help B2B companies optimize their websites for performance, user experience, and revenue growth. It aims to transform underperforming websites into revenue-generating machines by analyzing data and providing clear, prioritized actions.

## Key facts

- **Slug:** optise
- **Website:** https://www.optise.com/
- **Location:** Reykjavik, Iceland
- **Founded:** 2014-01-01
- **Employees:** 8
- **Operating status:** Active
- **Total funding:** $4M
- **Sectors / tags:** AI, SaaS, Business/Productivity Software, Website Analytics, B2B SaaS, Marketing Technology, AI-Powered Insights, Conversion Optimization, Performance Optimization
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/optise
  - Facebook: https://www.facebook.com/profile.php

## Frequently asked

### What does Optise do?

Optise provides an AI-powered website insights platform that delivers personalized, actionable recommendations to help B2B companies optimize their websites for performance, user experience, and revenue growth. It aims to transform underperforming websites into revenue-generating machines by analyzing data and providing clear, prioritized actions.

### What is Optise's revenue?

StartupHub estimates Optise's annual revenue at $2.3M (range $1.3M to $4.2M, 67% confidence), based on comparable companies in the sector.

### What is Optise's valuation?

StartupHub estimates Optise's effective valuation at $13.9M (range $9.3M to $22.2M, 21% confidence), based on comparable companies in the sector.

### How much funding has Optise raised?

Optise has raised a total of $4M in funding. The most recent round on record is Pre-Seed.

### Where is Optise headquartered?

Optise is headquartered in Reykjavik, Iceland.

### When was Optise founded?

Optise was founded in 2014.

### What industry does Optise operate in?

Optise operates in AI, SaaS, Business/Productivity Software, Website Analytics, B2B SaaS, Marketing Technology.

### How many employees does Optise have?

Optise has approximately 8 people on record.

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