# Optimove

**Source:** https://www.startuphub.ai/startups/optimove
**Profile type:** Startup

> Optimove is the first Customer-Led Marketing Platform, empowering brands to personalize customer journeys and increase lifetime value.

## About

Optimove is a Customer-Led Marketing Platform that helps brands deliver personalized customer journeys at scale. By focusing on customer understanding and predictive analytics, Optimove enables marketers to orchestrate highly relevant campaigns across multiple channels, driving significant increases in customer lifetime value and retention.

## Key facts

- **Slug:** optimove
- **Website:** https://www.optimove.com
- **Location:** Tel Aviv, Israel
- **Founded:** 2009-02-01 00:00:00
- **Employees:** 574
- **Operating status:** Active
- **Total funding:** $97M
- **Sectors / tags:** Analytics, Digital Marketing, Marketing, Marketing Planning, Online Marketing Platform, Mobile Marketing, Customer Intelligence, Customer Retention, MarTech, AdTech, Customer Relationship Management, Customer Data Platform, Marketing Automation, Personalization, Customer Analytics, Predictive Analytics, Campaign Management, Customer Engagement, Retention Marketing, Customer Lifetime Value, Enterprise Software, B2B SaaS, Data Platform, Business Intelligence, Workflow Automation, Generative AI, Machine Learning
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/optimove/
  - Twitter: https://x.com/Optimove
  - Facebook: https://www.facebook.com/optimove

## Frequently asked

### What does Optimove do?

Optimove is a Customer-Led Marketing Platform that helps brands deliver personalized customer journeys at scale. By focusing on customer understanding and predictive analytics, Optimove enables marketers to orchestrate highly relevant campaigns across multiple channels, driving significant increases in customer lifetime value and retention.

### What is Optimove's revenue?

StartupHub estimates Optimove's annual revenue at $156.6M (range $85.4M to $222.5M, 63% confidence), based on comparable companies in the sector.

### What is Optimove's valuation?

StartupHub estimates Optimove's effective valuation at $52.4M (range $36.7M to $68.1M, 26% confidence), based on comparable companies in the sector.

### How much funding has Optimove raised?

Optimove has raised a total of $97M in funding. The most recent round on record is Private Equity.

### Where is Optimove headquartered?

Optimove is headquartered in Tel Aviv, Israel.

### When was Optimove founded?

Optimove was founded in 2009.

### What industry does Optimove operate in?

Optimove operates in Analytics, Digital Marketing, Marketing, Marketing Planning, Online Marketing Platform, Mobile Marketing.

### How many employees does Optimove have?

Optimove has approximately 574 people on record.

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