# Opply

**Source:** https://www.startuphub.ai/startups/opply
**Profile type:** Startup

> Opply develops an agentic AI platform designed to automate operational processes for CPG brands, including sourcing, procurement, financing and supply chain management.

## About

Opply is an AI-powered operating system for CPG brands, initially focused on food and beverage. Its Brain platform combines specialized AI agents, proprietary data, and an extensive supplier network to execute and manage core operations, including sourcing, procurement, financing, inventory, production planning, and logistics. The company aims to help businesses reduce costs, improve efficiency, and scale their operations by actively managing and executing critical tasks, rather than just providing analysis or connections.

## Key facts

- **Slug:** opply
- **Website:** https://opply.com
- **Location:** London, United Kingdom
- **Founded:** 2021-01-01
- **Employees:** 46
- **Operating status:** Active
- **Total funding:** $12M
- **Sectors / tags:** Consumer Packaged Goods (CPG), Supply Chain Management, Procurement, Agentic AI, AI Agent
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/opply
  - Facebook: https://www.facebook.com/OpplyOfficial

## StartupHub.ai scores

- **Ahrefs DR:** 33/100
- **Effective DR:** 67/100
- **Agent Readiness:** D (52/100)
- **Site Speed:** 82/100
- **Data Trust:** 86/100

## Funding rounds

| Date | Round | Amount | Lead investors |
| --- | --- | --- | --- |
| 21 Oct 2026 | [Funding Round](https://www.startuphub.ai/investment_rounds/opply-funding-round-2026) | $7.5M | [Chalfen Ventures](https://www.startuphub.ai/investors/chalfen-ventures) |
| 15 Jun 2022 | [Seed](https://www.startuphub.ai/investment_rounds/opply-seed-2022) | $4.0M | [Chalfen Ventures](https://www.startuphub.ai/investors/chalfen-ventures), [Anthemis Group](https://www.startuphub.ai/investors/anthemis-group) |

## Tech stack

Detected on opply.com, last scanned 2026-10-21.

- **Frontend:** jQuery
- **Analytics:** Google Analytics 4, Google Tag Manager, Hotjar
- **SEO:** Rank Math
- **Support:** HubSpot
- **CMS / Builders:** WordPress
- **CDN:** Cloudflare
- **Email provider:** Google Workspace
- **Visitor tracking:** Leadfeeder

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Opply",
          "item": "https://www.startuphub.ai/startups/opply"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/opply#webpage",
      "url": "https://www.startuphub.ai/startups/opply",
      "name": "Opply - AI Startup Profile | StartupHub.ai",
      "description": "This is the StartupHub.ai profile of Opply. Opply is a startup founded in 2021, operating in Consumer Packaged Goods (CPG) and Supply Chain Management. Opply develops an agentic AI platform designed to automate operational processes for CPG brands, including sourcing, procurement, financing and supply chain management. Headquartered in London, United Kingdom. The company has approximately 46 employees.",
      "dateModified": "2026-10-21T12:25:00.507Z",
      "mainEntity": {
        "@type": "Organization",
        "@id": "https://www.startuphub.ai/startups/opply#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/opply#organization",
      "name": "Opply",
      "url": "https://opply.com",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/0a72cfcc-8902-485d-b4ae-2df9b6b59262-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/0a72cfcc-8902-485d-b4ae-2df9b6b59262-square.webp",
      "description": "Opply is an AI-powered operating system for CPG brands, initially focused on food and beverage. Its Brain platform combines specialized AI agents, proprietary data, and an extensive supplier network to execute and manage core operations, including sourcing, procurement, financing, inventory, production planning, and logistics. The company aims to help businesses reduce costs, improve efficiency, and scale their operations by actively managing and executing critical tasks, rather than just providing analysis or connections.",
      "sameAs": [
        "https://www.linkedin.com/company/opply",
        "https://www.facebook.com/OpplyOfficial"
      ],
      "foundingDate": "2021-01-01",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 46
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "London",
        "addressCountry": "GB"
      },
      "knowsAbout": [
        "Consumer Packaged Goods (CPG)",
        "Supply Chain Management",
        "Procurement",
        "Agentic AI",
        "AI Agent"
      ]
    }
  ]
}
```