# Old El Paso

**Source:** https://www.startuphub.ai/startups/old-el-paso
**Profile type:** Startup

> A long-standing brand offering a wide range of Tex-Mex food products for families.

## About

Old El Paso is a brand of Tex-Mex-style foods owned by General Mills. It offers a variety of products including dinner kits, taco shells, tortillas, taco seasoning, sauces, condiments, rice, and refried beans. The brand aims to bring Mexican culinary traditions into homes.

## Key facts

- **Slug:** old-el-paso
- **Website:** https://www.oldelpaso.com/
- **Location:** Minneapolis, United States
- **Founded:** 1938-01-01
- **Operating status:** Active
- **Sectors / tags:** Food & Beverage, Consumer Packaged Goods, Tex-Mex Cuisine, Mexican Food, Grocery
- **Social:**
  - Twitter: https://twitter.com/oldelpaso
  - Facebook: https://www.facebook.com/oldelpaso

## Frequently asked

### What does Old El Paso do?

Old El Paso is a brand of Tex-Mex-style foods owned by General Mills. It offers a variety of products including dinner kits, taco shells, tortillas, taco seasoning, sauces, condiments, rice, and refried beans. The brand aims to bring Mexican culinary traditions into homes.

### Where is Old El Paso headquartered?

Old El Paso is headquartered in Minneapolis, United States.

### When was Old El Paso founded?

Old El Paso was founded in 1938.

### What industry does Old El Paso operate in?

Old El Paso operates in Food & Beverage, Consumer Packaged Goods, Tex-Mex Cuisine, Mexican Food, Grocery.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Old El Paso",
          "item": "https://www.startuphub.ai/startups/old-el-paso"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/old-el-paso#webpage",
      "url": "https://www.startuphub.ai/startups/old-el-paso",
      "name": "Old El Paso - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Old El Paso. Old El Paso is a startup founded in 1938, operating in Food & Beverage and Consumer Packaged Goods. A long-standing brand offering a wide range of Tex-Mex food products for families. Headquartered in Minneapolis, United States.",
      "dateModified": "2026-05-13T23:08:47.068+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/old-el-paso#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/old-el-paso#organization",
      "name": "Old El Paso",
      "url": "https://www.oldelpaso.com/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/6c45de3b-5d2e-4170-b50a-a42436dad7d8-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/6c45de3b-5d2e-4170-b50a-a42436dad7d8-square.webp",
      "description": "This is the official profile of Old El Paso. Old El Paso is a startup founded in 1938, operating in Food & Beverage and Consumer Packaged Goods. A long-standing brand offering a wide range of Tex-Mex food products for families. Headquartered in Minneapolis, United States.",
      "sameAs": [
        "https://twitter.com/oldelpaso",
        "https://www.facebook.com/oldelpaso",
        "https://www.startuphub.ai/startups/old-el-paso"
      ],
      "foundingDate": "1938-01-01",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Minneapolis",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "Food & Beverage",
        "Consumer Packaged Goods",
        "Tex-Mex Cuisine",
        "Mexican Food",
        "Grocery"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/old-el-paso#profile-assessment",
      "name": "Old El Paso - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/old-el-paso",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/6c45de3b-5d2e-4170-b50a-a42436dad7d8-square.webp",
      "category": "Food & Beverage",
      "description": "This is the official profile of Old El Paso. Old El Paso is a startup founded in 1938, operating in Food & Beverage and Consumer Packaged Goods. A long-standing brand offering a wide range of Tex-Mex food products for families. Headquartered in Minneapolis, United States. Agent Readiness score: 37/100. Full audit: https://www.startuphub.ai/startups/old-el-paso/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Old El Paso"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-05-13",
        "name": "Old El Paso - Profile Score 28/100",
        "reviewBody": "This is the official profile of Old El Paso. Old El Paso is a startup founded in 1938, operating in Food & Beverage and Consumer Packaged Goods. A long-standing brand offering a wide range of Tex-Mex food products for families. Headquartered in Minneapolis, United States. Agent Readiness score: 37/100. Full audit: https://www.startuphub.ai/startups/old-el-paso/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 28,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```
