# Observe

**Source:** https://www.startuphub.ai/startups/observe
**Profile type:** Startup

> Observability platform for modern applications and infrastructure.

## About

Observe is a modern, AI-powered observability platform built on a context graph and data lake, designed for scale. It offers faster search and correlation of logs, metrics, and traces at a lower cost, enabling teams to troubleshoot 10x faster. The platform serves engineering and operations teams by providing unified visibility across their infrastructure and applications, including LLM observability.

## Key facts

- **Slug:** observe
- **Website:** https://www.observeinc.com/
- **Location:** Salt Lake City, United States
- **Founded:** 2018-05-01
- **Employees:** 89
- **Operating status:** Active
- **Total funding:** $369M
- **Sectors / tags:** Observability, MLOps, Data Platform, Analytics Platform, Infrastructure as Code, Cloud Infrastructure, Enterprise Software
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/observe-inc
  - Twitter: https://twitter.com/observe_inc

## Frequently asked

### What does Observe do?

Observe is a modern, AI-powered observability platform built on a context graph and data lake, designed for scale. It offers faster search and correlation of logs, metrics, and traces at a lower cost, enabling teams to troubleshoot 10x faster. The platform serves engineering and operations teams by providing unified visibility across their infrastructure and applications, including LLM observability.

### How much funding has Observe raised?

Observe has raised a total of $369M in funding. The most recent round on record is Series B.

### Where is Observe headquartered?

Observe is headquartered in Salt Lake City, United States.

### When was Observe founded?

Observe was founded in 2018.

### What industry does Observe operate in?

Observe operates in Observability, MLOps, Data Platform, Analytics Platform, Infrastructure as Code, Cloud Infrastructure.

### How many employees does Observe have?

Observe has approximately 89 people on record.

### What is Observe's revenue?

StartupHub estimates Observe's annual revenue at $21.3M (range $13.8M to $32.6M, 64% confidence), based on comparable companies in the sector.

### What is Observe's valuation?

StartupHub estimates Observe's effective valuation at $789.6M (range $552.7M to $1.0B, 38% confidence), based on comparable companies in the sector.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Observe",
          "item": "https://www.startuphub.ai/startups/observe"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/observe#webpage",
      "url": "https://www.startuphub.ai/startups/observe",
      "name": "Observe - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Observe. Observe is a startup founded in 2018, operating in Observability and MLOps. Observability platform for modern applications and infrastructure. Headquartered in Salt Lake City, United States. The company has approximately 89 employees.",
      "dateModified": "2026-07-20T09:44:35.14+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/observe#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/observe#organization",
      "name": "Observe",
      "url": "https://www.observeinc.com/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/2808c166-2fd2-4fe3-b17c-afe61bf20b03-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/2808c166-2fd2-4fe3-b17c-afe61bf20b03-square.webp",
      "description": "This is the official profile of Observe. Observe is a startup founded in 2018, operating in Observability and MLOps. Observability platform for modern applications and infrastructure. Headquartered in Salt Lake City, United States. The company has approximately 89 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/observe-inc",
        "https://twitter.com/observe_inc",
        "https://www.startuphub.ai/startups/observe"
      ],
      "foundingDate": "2018-05-01",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 89
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Salt Lake City",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "Observability",
        "MLOps",
        "Data Platform",
        "Analytics Platform",
        "Infrastructure as Code",
        "Cloud Infrastructure",
        "Enterprise Software"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/observe#profile-assessment",
      "name": "Observe - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/observe",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/2808c166-2fd2-4fe3-b17c-afe61bf20b03-square.webp",
      "category": "Observability",
      "description": "This is the official profile of Observe. Observe is a startup founded in 2018, operating in Observability and MLOps. Observability platform for modern applications and infrastructure. Headquartered in Salt Lake City, United States. The company has approximately 89 employees.",
      "brand": {
        "@type": "Brand",
        "name": "Observe"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-07-20",
        "name": "Observe - Profile Score 62/100",
        "reviewBody": "This is the official profile of Observe. Observe is a startup founded in 2018, operating in Observability and MLOps. Observability platform for modern applications and infrastructure. Headquartered in Salt Lake City, United States. The company has approximately 89 employees.",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 62,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```
