# Nu (Nubank)

**Source:** https://www.startuphub.ai/startups/nu-nubank
**Profile type:** Startup

> Largest independent digital bank in Latin America, offering credit cards, accounts, loans, and insurance via a mobile app.

## About

Nubank, operating as Nu internationally, is the largest independent digital bank in Latin America. Founded in 2013, it offers a range of financial products such as credit cards, digital accounts, personal loans, and insurance, all managed through a mobile app. The company aims to simplify financial services for its customers.

## Key facts

- **Slug:** nu-nubank
- **Website:** https://nubank.com.br/
- **Location:** São Paulo, Brazil
- **Founded:** 2013-05-06
- **Employees:** 12040
- **Operating status:** Active
- **Total funding:** $4.3B
- **Sectors / tags:** Fintech, Neobank, Digital Payments, Lending, InsurTech, Consumer App, Credit Cards, Personal Loans, Insurance, Mobile Banking
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/nubank
  - Twitter: https://twitter.com/nubank
  - Facebook: https://www.facebook.com/nubank

## Frequently asked

### What does Nu (Nubank) do?

Nubank, operating as Nu internationally, is the largest independent digital bank in Latin America. Founded in 2013, it offers a range of financial products such as credit cards, digital accounts, personal loans, and insurance, all managed through a mobile app. The company aims to simplify financial services for its customers.

### What is Nu (Nubank)'s revenue?

StartupHub estimates Nu (Nubank)'s annual revenue at $2.8B (range $1.9B to $4.1B, 63% confidence), based on comparable companies in the sector.

### What is Nu (Nubank)'s valuation?

StartupHub estimates Nu (Nubank)'s effective valuation at $62.3B (range $11.8B to $198.8B, 42% confidence), based on comparable companies in the sector.

### How much funding has Nu (Nubank) raised?

Nu (Nubank) has raised a total of $4.3B in funding. The most recent round on record is IPO.

### Where is Nu (Nubank) headquartered?

Nu (Nubank) is headquartered in São Paulo, Brazil.

### When was Nu (Nubank) founded?

Nu (Nubank) was founded in 2013.

### What industry does Nu (Nubank) operate in?

Nu (Nubank) operates in Fintech, Neobank, Digital Payments, Lending, InsurTech, Consumer App.

### How many employees does Nu (Nubank) have?

Nu (Nubank) has approximately 12040 people on record.

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