# Novidea

**Source:** https://www.startuphub.ai/startups/novidea
**Profile type:** Startup

> Cloud-based insurance platform for brokers, agents, and carriers.

## About

Novidea is a cloud-based insurance platform designed to streamline operations for brokers, agents, and carriers. It offers a comprehensive suite of tools for policy management, customer relationship management, claims processing, and business intelligence, aiming to improve efficiency and drive growth in the insurance industry.

## Key facts

- **Slug:** novidea
- **Website:** https://www.novidea.com/
- **Location:** Tel Aviv, Israel
- **Founded:** 2010-01-20 00:00:00
- **Employees:** 229
- **Operating status:** Active
- **Total funding:** $25M
- **Sectors / tags:** InsurTech, Vertical SaaS, Insurance Broker Software, Insurance Carrier Software, Cloud Platform, Business Intelligence, Workflow Automation
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/novidea-software/

## Frequently asked

### What does Novidea do?

Novidea is a cloud-based insurance platform designed to streamline operations for brokers, agents, and carriers. It offers a comprehensive suite of tools for policy management, customer relationship management, claims processing, and business intelligence, aiming to improve efficiency and drive growth in the insurance industry.

### How much funding has Novidea raised?

Novidea has raised a total of $25M in funding. The most recent round on record is Series A.

### Where is Novidea headquartered?

Novidea is headquartered in Tel Aviv, Israel.

### When was Novidea founded?

Novidea was founded in 2010.

### What industry does Novidea operate in?

Novidea operates in InsurTech, Vertical SaaS, Insurance Broker Software, Insurance Carrier Software, Cloud Platform, Business Intelligence.

### How many employees does Novidea have?

Novidea has approximately 229 people on record.

### What is Novidea's revenue?

StartupHub estimates Novidea's annual revenue at $152.0M (range $109.2M to $242.4M, 68% confidence), based on comparable companies in the sector.

### What is Novidea's valuation?

StartupHub estimates Novidea's effective valuation at $98.5M (range $62.5M to $150.0M, 11% confidence), based on comparable companies in the sector.

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