# Atom **Source:** https://www.startuphub.ai/startups/novaz **Profile type:** Startup > An AI-native premium domain marketplace and branding platform for businesses to secure strong names and build brands. ## About Atom, formerly Squadhelp, is an AI-native premium domain marketplace that assists startups and established businesses in acquiring impactful domain names and developing strong brands. The platform offers a curated collection of brandable domains, intelligent discovery tools, and a comprehensive suite of services covering idea generation, research, testing, trademark support, and brand monitoring. They aim to provide a complete startup ecosystem for naming, branding, and more. ## Key facts - **Slug:** novaz - **Website:** https://atom.com - **Founded:** 2026-08-18 - **Employees:** 162 - **Operating status:** Active - **Sectors / tags:** Domain Marketplace, Branding Platform, AI Domain Name Generator, Domain Brokerage, Startup Ecosystem, AI Tool, E-commerce, Marketing Tech, Generative AI - **Social:** - LinkedIn: https://www.linkedin.com/company/atomdotcom - Twitter: https://x.com/atomhq - GitHub: https://github.com/newrelic - Facebook: https://www.facebook.com/atomdotcom ## Frequently asked ### What does Atom do? Atom, formerly Squadhelp, is an AI-native premium domain marketplace that assists startups and established businesses in acquiring impactful domain names and developing strong brands. The platform offers a curated collection of brandable domains, intelligent discovery tools, and a comprehensive suite of services covering idea generation, research, testing, trademark support, and brand monitoring. They aim to provide a complete startup ecosystem for naming, branding, and more. ### What is Atom's Effective Domain Rating? StartupHub's Effective Domain Rating for Atom is 100 out of 100, measuring real cross-surface visibility in search engines and AI answers rather than claimed link authority. That is fairly rated against its Ahrefs Domain Rating of 90. ### Is Atom trustworthy and reputable? StartupHub's Data Trust & Reputation score for Atom is 82 out of 100, based on site security posture and privacy practices. ### When was Atom founded? Atom was founded in 2026. ### What industry does Atom operate in? Atom operates in Domain Marketplace, Branding Platform, AI Domain Name Generator, Domain Brokerage, Startup Ecosystem, AI Tool. ### How many employees does Atom have? Atom has approximately 162 people on record. ## JSON-LD Structured data aligned with this page's `