# Nosto

**Source:** https://www.startuphub.ai/startups/nosto
**Profile type:** Startup

> AI-powered Commerce Experience Platform for personalized online shopping experiences.

## About

Nosto provides an AI-driven Commerce Experience Platform (CXP) that helps online retailers increase sales and customer lifetime value through personalized shopping experiences. Their platform offers a suite of tools for personalization, merchandising, search, and user-generated content to create authentic and relevant interactions across all customer touchpoints and devices.

## Key facts

- **Slug:** nosto
- **Website:** https://www.nosto.com/
- **Location:** Helsinki, Finland
- **Founded:** 2011-01-01
- **Employees:** 173
- **Operating status:** Active
- **Total funding:** $23M
- **Sectors / tags:** SaaS, E-commerce, AI, Personalization
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/nosto/
  - Twitter: https://x.com/nosto
  - Facebook: https://www.facebook.com/nostoinc/

## Frequently asked

### What does Nosto do?

Nosto provides an AI-driven Commerce Experience Platform (CXP) that helps online retailers increase sales and customer lifetime value through personalized shopping experiences. Their platform offers a suite of tools for personalization, merchandising, search, and user-generated content to create authentic and relevant interactions across all customer touchpoints and devices.

### How much funding has Nosto raised?

Nosto has raised a total of $23M in funding. The most recent round on record is Later Stage VC.

### Where is Nosto headquartered?

Nosto is headquartered in Helsinki, Finland.

### When was Nosto founded?

Nosto was founded in 2011.

### What industry does Nosto operate in?

Nosto operates in SaaS, E-commerce, AI, Personalization.

### How many employees does Nosto have?

Nosto has approximately 173 people on record.

### What is Nosto's revenue?

StartupHub estimates Nosto's annual revenue at $35.7M (range $19.7M to $88.4M, 76% confidence), based on comparable companies in the sector.

### What is Nosto's valuation?

StartupHub estimates Nosto's effective valuation at $91.5M (range $57.5M to $138.0M, 18% confidence), based on comparable companies in the sector.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Nosto",
          "item": "https://www.startuphub.ai/startups/nosto"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/nosto#webpage",
      "url": "https://www.startuphub.ai/startups/nosto",
      "name": "Nosto - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Nosto. Nosto is a startup founded in 2011, operating in SaaS and E-commerce. AI-powered Commerce Experience Platform for personalized online shopping experiences. Headquartered in Helsinki, Finland. The company has approximately 173 employees.",
      "dateModified": "2026-05-16T11:48:57.497+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/nosto#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/nosto#organization",
      "name": "Nosto",
      "url": "https://www.nosto.com/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/0513d4aa-adc1-4136-a8f8-a366600cbd18-square.jpg",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/0513d4aa-adc1-4136-a8f8-a366600cbd18-square.jpg",
      "description": "This is the official profile of Nosto. Nosto is a startup founded in 2011, operating in SaaS and E-commerce. AI-powered Commerce Experience Platform for personalized online shopping experiences. Headquartered in Helsinki, Finland. The company has approximately 173 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/nosto/",
        "https://x.com/nosto",
        "https://www.facebook.com/nostoinc/",
        "https://www.startuphub.ai/startups/nosto"
      ],
      "foundingDate": "2011-01-01",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 173
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Helsinki",
        "addressCountry": "Finland"
      },
      "knowsAbout": [
        "SaaS",
        "E-commerce",
        "AI",
        "Personalization"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/nosto#profile-assessment",
      "name": "Nosto - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/nosto",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/0513d4aa-adc1-4136-a8f8-a366600cbd18-square.jpg",
      "category": "SaaS",
      "description": "This is the official profile of Nosto. Nosto is a startup founded in 2011, operating in SaaS and E-commerce. AI-powered Commerce Experience Platform for personalized online shopping experiences. Headquartered in Helsinki, Finland. The company has approximately 173 employees. Agent Readiness score: 41/100. Full audit: https://www.startuphub.ai/startups/nosto/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Nosto"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-05-16",
        "name": "Nosto - Profile Score 49/100",
        "reviewBody": "This is the official profile of Nosto. Nosto is a startup founded in 2011, operating in SaaS and E-commerce. AI-powered Commerce Experience Platform for personalized online shopping experiences. Headquartered in Helsinki, Finland. The company has approximately 173 employees. Agent Readiness score: 41/100. Full audit: https://www.startuphub.ai/startups/nosto/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 49,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```