# Northbeam

**Source:** https://www.startuphub.ai/startups/northbeam
**Profile type:** Startup

> Marketing intelligence platform for e-commerce brands using machine learning for profitable growth.

## About

Northbeam provides a marketing intelligence platform for e-commerce and direct-to-consumer brands, leveraging machine learning to offer multi-touch attribution, media mix modeling, and profit benchmarks. It aims to help businesses understand their advertising ROI, optimize ad spend, and achieve profitable growth by providing a single source of truth across various marketing channels.

## Key facts

- **Slug:** northbeam
- **Website:** https://www.northbeam.io/
- **Location:** San Francisco, United States
- **Founded:** 2019-01-01
- **Operating status:** Active
- **Total funding:** $15M
- **Sectors / tags:** Marketing Intelligence, E-commerce Analytics, Direct-to-Consumer (DTC), Machine Learning, Attribution Modeling, Media Mix Modeling (MMM), Profitability Benchmarks, Ad Spend Optimization, Customer Journey Analytics, First-Party Data
- **Social:**
  - LinkedIn: https://www.linkedin.com/in/dereklauermann
  - Twitter: https://x.com/
  - Facebook: https://www.facebook.com/

## Frequently asked

### What does Northbeam do?

Northbeam provides a marketing intelligence platform for e-commerce and direct-to-consumer brands, leveraging machine learning to offer multi-touch attribution, media mix modeling, and profit benchmarks. It aims to help businesses understand their advertising ROI, optimize ad spend, and achieve profitable growth by providing a single source of truth across various marketing channels.

### What is Northbeam's valuation?

StartupHub estimates Northbeam's effective valuation at $62.1M (range $37.5M to $90.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Northbeam raised?

Northbeam has raised a total of $15M in funding. The most recent round on record is Series A.

### Where is Northbeam headquartered?

Northbeam is headquartered in San Francisco, United States.

### When was Northbeam founded?

Northbeam was founded in 2019.

### What industry does Northbeam operate in?

Northbeam operates in Marketing Intelligence, E-commerce Analytics, Direct-to-Consumer (DTC), Machine Learning, Attribution Modeling, Media Mix Modeling (MMM).

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