# Noom

**Source:** https://www.startuphub.ai/startups/noom
**Profile type:** Startup

> Psychology-based digital health platform for weight loss, fitness, and mental health.

## About

Noom is a digital health company that uses psychology, technology, and human coaching to help users build healthier habits. Its mobile app offers personalized nutrition plans, exercise tracking, and behavioral insights designed to drive sustainable weight management and chronic condition support. The platform also offers specialized programs for conditions such as hypertension, diabetes, and stress management.

## Key facts

- **Slug:** noom
- **Website:** https://www.noom.com
- **Location:** New York, United States
- **Founded:** 2008-01-01
- **Operating status:** Active
- **Total funding:** $643M
- **Sectors / tags:** Digital Health, HealthTech, SaaS, Fitness & Wellness Tech, Employee Health IT, HR Tech, Nutraceuticals Tech
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/noom/

## Frequently asked

### What does Noom do?

Noom is a digital health company that uses psychology, technology, and human coaching to help users build healthier habits. Its mobile app offers personalized nutrition plans, exercise tracking, and behavioral insights designed to drive sustainable weight management and chronic condition support. The platform also offers specialized programs for conditions such as hypertension, diabetes, and stress management.

### How much funding has Noom raised?

Noom has raised a total of $643M in funding. The most recent round on record is Series F.

### Where is Noom headquartered?

Noom is headquartered in New York, United States.

### When was Noom founded?

Noom was founded in 2008.

### What industry does Noom operate in?

Noom operates in Digital Health, HealthTech, SaaS, Fitness & Wellness Tech, Employee Health IT, HR Tech.

### What is Noom's revenue?

StartupHub estimates Noom's annual revenue at $168.3M (range $100.6M to $271.6M, 30% confidence), based on comparable companies in the sector.

### What is Noom's valuation?

StartupHub estimates Noom's effective valuation at $2.0B (range $1.4B to $2.6B, 25% confidence), based on comparable companies in the sector.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Noom",
          "item": "https://www.startuphub.ai/startups/noom"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/noom#webpage",
      "url": "https://www.startuphub.ai/startups/noom",
      "name": "Noom - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Noom. Noom is a startup founded in 2008, operating in Digital Health and HealthTech. Psychology-based digital health platform for weight loss, fitness, and mental health. Headquartered in New York, United States.",
      "dateModified": "2026-05-11T21:18:30.022+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/noom#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/noom#organization",
      "name": "Noom",
      "url": "https://www.noom.com",
      "description": "This is the official profile of Noom. Noom is a startup founded in 2008, operating in Digital Health and HealthTech. Psychology-based digital health platform for weight loss, fitness, and mental health. Headquartered in New York, United States.",
      "sameAs": [
        "https://www.linkedin.com/company/noom/",
        "https://www.startuphub.ai/startups/noom"
      ],
      "foundingDate": "2008-01-01",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "New York",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "Digital Health",
        "HealthTech",
        "SaaS",
        "Fitness & Wellness Tech",
        "Employee Health IT",
        "HR Tech",
        "Nutraceuticals Tech"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/noom#profile-assessment",
      "name": "Noom - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/noom",
      "category": "Digital Health",
      "description": "This is the official profile of Noom. Noom is a startup founded in 2008, operating in Digital Health and HealthTech. Psychology-based digital health platform for weight loss, fitness, and mental health. Headquartered in New York, United States. Agent Readiness score: 42/100. Full audit: https://www.startuphub.ai/startups/noom/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Noom"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-05-11",
        "name": "Noom - Profile Score 59/100",
        "reviewBody": "This is the official profile of Noom. Noom is a startup founded in 2008, operating in Digital Health and HealthTech. Psychology-based digital health platform for weight loss, fitness, and mental health. Headquartered in New York, United States. Agent Readiness score: 42/100. Full audit: https://www.startuphub.ai/startups/noom/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 59,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```