# NiQ

**Source:** https://www.startuphub.ai/startups/niq
**Profile type:** Startup

> NiQ is a data intelligence company providing consumer insights through a privacy-centric approach.

## About

NiQ (formerly NielsenIQ) is a global measurement and data analytics company that provides consumer insights. They offer a comprehensive understanding of consumer behavior, market trends, and competitive landscapes across various industries. NiQ emphasizes a privacy-centric approach to data collection and analysis.

## Key facts

- **Slug:** niq
- **Website:** https://nielseniq.com
- **Location:** Chicago, United States
- **Founded:** 1923-01-01
- **Employees:** 29727
- **Operating status:** Active
- **Total funding:** $2.7B
- **Sectors / tags:** Data Analytics, Consumer Insights, Market Research, Retail Analytics, Brand Intelligence, Media Measurement, Privacy-Enhancing Technologies
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/nielseniq
  - Twitter: https://www.x.com/nielseniq
  - Facebook: https://www.facebook.com/NielsenIQ.global

## Frequently asked

### What does NiQ do?

NiQ (formerly NielsenIQ) is a global measurement and data analytics company that provides consumer insights. They offer a comprehensive understanding of consumer behavior, market trends, and competitive landscapes across various industries. NiQ emphasizes a privacy-centric approach to data collection and analysis.

### What is NiQ's revenue?

StartupHub estimates NiQ's annual revenue at $8.3B (range $4.4B to $15.7B, 65% confidence), based on comparable companies in the sector.

### What is NiQ's valuation?

StartupHub estimates NiQ's effective valuation at $11.1B (range $6.8B to $16.2B, 10% confidence), based on comparable companies in the sector.

### How much funding has NiQ raised?

NiQ has raised a total of $2.7B in funding. The most recent round on record is Acquisition.

### Where is NiQ headquartered?

NiQ is headquartered in Chicago, United States.

### When was NiQ founded?

NiQ was founded in 1923.

### What industry does NiQ operate in?

NiQ operates in Data Analytics, Consumer Insights, Market Research, Retail Analytics, Brand Intelligence, Media Measurement.

### How many employees does NiQ have?

NiQ has approximately 29727 people on record.

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