# NewMoo

**Source:** https://www.startuphub.ai/startups/newmoo
**Profile type:** Startup

> Plant molecular farming to produce real cheese without cows, using seeds as bioreactors.

## About

NewMoo utilizes Plant Molecular Farming to grow real cheese by leveraging seeds as bioreactors, effectively replacing cows. This approach aims to be environmentally friendly, profitable for dairy brands, and appealing to consumers. They believe in using advanced technologies to create a more sustainable future for food production.

## Key facts

- **Slug:** newmoo
- **Website:** https://newmoofoods.com/
- **Location:** Tel Aviv, Israel
- **Founded:** 2021-01-20
- **Employees:** 20
- **Operating status:** Active
- **Sectors / tags:** Food, Protein, Dairy, Biotech, Plant-Based, FoodTech, AgTech, Precision Fermentation, Alt-Dairy, Biotechnology, Sustainable Food
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/newmoo/

## Frequently asked

### What does NewMoo do?

NewMoo utilizes Plant Molecular Farming to grow real cheese by leveraging seeds as bioreactors, effectively replacing cows. This approach aims to be environmentally friendly, profitable for dairy brands, and appealing to consumers. They believe in using advanced technologies to create a more sustainable future for food production. (formerly Imagene Foods.)

### Where is NewMoo headquartered?

NewMoo is headquartered in Tel Aviv, Israel.

### When was NewMoo founded?

NewMoo was founded in 2021.

### What industry does NewMoo operate in?

NewMoo operates in Food, Protein, Dairy, Biotech, Plant-Based, FoodTech.

### How many employees does NewMoo have?

NewMoo has approximately 20 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "NewMoo",
          "item": "https://www.startuphub.ai/startups/newmoo"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/newmoo#webpage",
      "url": "https://www.startuphub.ai/startups/newmoo",
      "name": "NewMoo - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of NewMoo (formerly Imagene Foods). NewMoo is a startup founded in 2021, operating in Food and Protein. Plant molecular farming to produce real cheese without cows, using seeds as bioreactors. Headquartered in Tel Aviv, Israel. The company has approximately 20 employees.",
      "dateModified": "2026-07-01T09:30:43.137864+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/newmoo#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/newmoo#organization",
      "name": "NewMoo",
      "url": "https://newmoofoods.com/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/startups/870196.jpeg",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/startups/870196.jpeg",
      "description": "This is the official profile of NewMoo (formerly Imagene Foods). NewMoo is a startup founded in 2021, operating in Food and Protein. Plant molecular farming to produce real cheese without cows, using seeds as bioreactors. Headquartered in Tel Aviv, Israel. The company has approximately 20 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/newmoo/",
        "https://www.startuphub.ai/startups/newmoo"
      ],
      "foundingDate": "2021-01-20",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 20
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Tel Aviv",
        "addressCountry": "Israel"
      },
      "knowsAbout": [
        "Food",
        "Protein",
        "Dairy",
        "Biotech",
        "Plant-Based",
        "FoodTech",
        "AgTech",
        "Precision Fermentation",
        "Alt-Dairy",
        "Biotechnology",
        "Sustainable Food"
      ]
    }
  ]
}
```