# Natural

**Source:** https://www.startuphub.ai/startups/naturalpay
**Profile type:** Startup

> Agentic payments platform powering frictionless money movement between AI agents, businesses, and consumers.

## About

Natural is an agentic payments platform designed to facilitate seamless money movement between AI agents, businesses, and consumers. Their product suite includes Wallets, Pay, Request, and Transfer, enabling agents to manage funds effectively. The company serves businesses that are building agents by orchestrating their financial operations.

## Key facts

- **Slug:** naturalpay
- **Website:** https://natural.com
- **Location:** San Francisco, United States
- **Founded:** 2022-01-01
- **Employees:** 15
- **Operating status:** Active
- **Total funding:** $12M
- **Sectors / tags:** Agentic Payments, Fintech, Payments, AI Agent, Agentic AI, Embedded Finance, API Platform, Developer Tools
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/naturalpay
  - Twitter: https://x.com/naturalpay
  - GitHub: https://github.com/naturalpay

## Frequently asked

### What does Natural do?

Natural is an agentic payments platform designed to facilitate seamless money movement between AI agents, businesses, and consumers. Their product suite includes Wallets, Pay, Request, and Transfer, enabling agents to manage funds effectively. The company serves businesses that are building agents by orchestrating their financial operations.

### What is Natural's valuation?

StartupHub estimates Natural's effective valuation at $87.8M (range $61.5M to $114.1M, 26% confidence), based on comparable companies in the sector.

### How much funding has Natural raised?

Natural has raised a total of $12M in funding. The most recent round on record is Seed.

### Where is Natural headquartered?

Natural is headquartered in San Francisco, United States.

### When was Natural founded?

Natural was founded in 2022.

### What industry does Natural operate in?

Natural operates in Agentic Payments, Fintech, Payments, AI Agent, Agentic AI, Embedded Finance.

### How many employees does Natural have?

Natural has approximately 15 people on record.

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