# Natural

**Source:** https://www.startuphub.ai/startups/natural
**Profile type:** Startup

## Key facts

- **Slug:** natural
- **Website:** https://www.natural.ai
- **Location:** San Francisco, United States
- **Founded:** 2013-01-01
- **Operating status:** Active
- **Total funding:** $702M
- **Sectors / tags:** AI Search Engine, Personalization, E-commerce, Recommendation Engine, Generative AI, Foundation Model, API Platform

## Frequently asked

### What is Natural's revenue?

StartupHub estimates Natural's annual revenue at $148.1M (range $56.2M to $273.1M, 28% confidence), based on comparable companies in the sector.

### What is Natural's valuation?

StartupHub estimates Natural's effective valuation at $32 (range $23 to $42, 32% confidence), based on comparable companies in the sector.

### How much funding has Natural raised?

Natural has raised a total of $702M in funding. The most recent round on record is Seed.

### Where is Natural headquartered?

Natural is headquartered in San Francisco, United States.

### When was Natural founded?

Natural was founded in 2013.

### What industry does Natural operate in?

Natural operates in AI Search Engine, Personalization, E-commerce, Recommendation Engine, Generative AI, Foundation Model.

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