# MWM

**Source:** https://www.startuphub.ai/startups/mwm
**Profile type:** Startup

> French mobile app publisher and AI creative platform with 600M+ downloads across music, art, and wellness apps.

## About

MWM is a Paris-based mobile app publisher behind some of the world's most popular music-making and creative apps, including Edjing Mix (the #1 DJ app), Beat Maker Pro, and AI-powered tools like Color Pop and Stemz. Founded in 2012 by Jean-Baptiste Hironde, MWM has over 600 million cumulative app downloads and is the #1 French publisher in consumer apps. The company raised €50M in Series B funding in 2020 and recently launched Spark, a generative AI platform for interactive content creation.

## Key facts

- **Slug:** mwm
- **Website:** https://mwm.ai
- **Location:** Boulogne-Billancourt, France
- **Founded:** 2012
- **Employees:** 200
- **Operating status:** Active
- **Total funding:** $50M
- **Sectors / tags:** Mobile Applications, Consumer Apps, Music Tech, Creative Tools, Generative AI, App Publishing, Entertainment Tech, AI Content Creation
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/mwmcompany

## Frequently asked

### What does MWM do?

MWM is a Paris-based mobile app publisher behind some of the world's most popular music-making and creative apps, including Edjing Mix (the #1 DJ app), Beat Maker Pro, and AI-powered tools like Color Pop and Stemz. Founded in 2012 by Jean-Baptiste Hironde, MWM has over 600 million cumulative app downloads and is the #1 French publisher in consumer apps. The company raised €50M in Series B funding in 2020 and recently launched Spark, a generative AI platform for interactive content creation.

### What is MWM's valuation?

StartupHub estimates MWM's effective valuation at $203.0M (range $125.0M to $300.0M, 22% confidence), based on comparable companies in the sector.

### How much funding has MWM raised?

MWM has raised a total of $50M in funding. The most recent round on record is Series B.

### Where is MWM headquartered?

MWM is headquartered in Boulogne-Billancourt, France.

### When was MWM founded?

MWM was founded in 2012.

### What industry does MWM operate in?

MWM operates in Mobile Applications, Consumer Apps, Music Tech, Creative Tools, Generative AI, App Publishing.

### How many employees does MWM have?

MWM has approximately 200 people on record.

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