# Muse

**Source:** https://www.startuphub.ai/startups/muse
**Profile type:** Startup

> Consumer neurotechnology company developing brain-sensing headbands for meditation, relaxation, and sleep optimization.

## About

Muse develops EEG and fNIRS brain-sensing headbands that provide real-time neurofeedback to enhance focus, build cognitive endurance, and optimize sleep. Their products, including Muse S Athena and Muse 2, are paired with a mobile app and an AI coach to help users train their brains for improved mental fitness and recovery. Muse also serves industry-leading institutions for brainwave data research.

## Key facts

- **Slug:** muse
- **Website:** https://choosemuse.com
- **Location:** Toronto, Canada
- **Founded:** 2007-01-01
- **Operating status:** Active
- **Total funding:** $10M
- **Sectors / tags:** HealthTech, Neurotech, Wearables
- **Social:**
  - LinkedIn: https://linkedin.com/company/interaxon
  - Twitter: https://x.com/choosemuse
  - Facebook: https://facebook.com/choosemuse

## Frequently asked

### What does Muse do?

Muse develops EEG and fNIRS brain-sensing headbands that provide real-time neurofeedback to enhance focus, build cognitive endurance, and optimize sleep. Their products, including Muse S Athena and Muse 2, are paired with a mobile app and an AI coach to help users train their brains for improved mental fitness and recovery. Muse also serves industry-leading institutions for brainwave data research.

### What is Muse's revenue?

StartupHub estimates Muse's annual revenue at $6.5M (range $2.2M to $9.3M, 28% confidence), based on comparable companies in the sector.

### What is Muse's valuation?

StartupHub estimates Muse's effective valuation at $37.0M (range $23.8M to $57.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Muse raised?

Muse has raised a total of $10M in funding. The most recent round on record is Series C.

### Where is Muse headquartered?

Muse is headquartered in Toronto, Canada.

### When was Muse founded?

Muse was founded in 2007.

### What industry does Muse operate in?

Muse operates in HealthTech, Neurotech, Wearables.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Muse",
          "item": "https://www.startuphub.ai/startups/muse"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/muse#webpage",
      "url": "https://www.startuphub.ai/startups/muse",
      "name": "Muse - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Muse. Muse is a startup founded in 2007, operating in HealthTech and Neurotech. Consumer neurotechnology company developing brain-sensing headbands for meditation, relaxation, and sleep optimization. Headquartered in Toronto, Canada.",
      "dateModified": "2026-05-16T06:00:12.396+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/muse#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/muse#organization",
      "name": "Muse",
      "url": "https://choosemuse.com",
      "description": "This is the official profile of Muse. Muse is a startup founded in 2007, operating in HealthTech and Neurotech. Consumer neurotechnology company developing brain-sensing headbands for meditation, relaxation, and sleep optimization. Headquartered in Toronto, Canada.",
      "sameAs": [
        "https://linkedin.com/company/interaxon",
        "https://x.com/choosemuse",
        "https://facebook.com/choosemuse",
        "https://www.startuphub.ai/startups/muse"
      ],
      "foundingDate": "2007-01-01",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Toronto",
        "addressCountry": "Canada"
      },
      "knowsAbout": [
        "HealthTech",
        "Neurotech",
        "Wearables"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/muse#profile-assessment",
      "name": "Muse - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/muse",
      "category": "HealthTech",
      "description": "This is the official profile of Muse. Muse is a startup founded in 2007, operating in HealthTech and Neurotech. Consumer neurotechnology company developing brain-sensing headbands for meditation, relaxation, and sleep optimization. Headquartered in Toronto, Canada. Agent Readiness score: 52/100. Full audit: https://www.startuphub.ai/startups/muse/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Muse"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-05-16",
        "name": "Muse - Profile Score 45/100",
        "reviewBody": "This is the official profile of Muse. Muse is a startup founded in 2007, operating in HealthTech and Neurotech. Consumer neurotechnology company developing brain-sensing headbands for meditation, relaxation, and sleep optimization. Headquartered in Toronto, Canada. Agent Readiness score: 52/100. Full audit: https://www.startuphub.ai/startups/muse/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 45,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```