# Morningstar

**Source:** https://www.startuphub.ai/startups/morningstar
**Profile type:** Startup

> Financial services firm providing investment research and management.

## About

Morningstar, Inc. is a global investment research firm that provides data, analysis, and tools for investors and financial advisors. The company offers a wide range of services including investment research, portfolio management, and financial planning tools. They are known for their independent research on stocks, funds, and other investment vehicles, as well as their proprietary ratings and methodologies.

## Key facts

- **Slug:** morningstar
- **Website:** https://www.morningstar.com/
- **Location:** Chicago, Illinois, USA
- **Founded:** 1984-01-01 00:00:00
- **Employees:** 10000
- **Operating status:** Active
- **Total funding:** $63M
- **Sectors / tags:** Financial Services, Investment Management, Data Analytics, Fintech, WealthTech
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/morningstar-inc/
  - Twitter: https://twitter.com/MorningstarInc
  - Facebook: https://www.facebook.com/MorningstarInc/

## Frequently asked

### What does Morningstar do?

Morningstar, Inc. is a global investment research firm that provides data, analysis, and tools for investors and financial advisors. The company offers a wide range of services including investment research, portfolio management, and financial planning tools. They are known for their independent research on stocks, funds, and other investment vehicles, as well as their proprietary ratings and methodologies.

### What is Morningstar's revenue?

StartupHub estimates Morningstar's annual revenue at $2.9B (range $1.6B to $4.9B, 66% confidence), based on comparable companies in the sector.

### What is Morningstar's valuation?

StartupHub estimates Morningstar's effective valuation at $745.6M (range $521.9M to $969.3M, 32% confidence), based on comparable companies in the sector.

### How much funding has Morningstar raised?

Morningstar has raised a total of $63M in funding. The most recent round on record is Strategic.

### Where is Morningstar headquartered?

Morningstar is headquartered in Chicago, Illinois, USA.

### When was Morningstar founded?

Morningstar was founded in 1984.

### What industry does Morningstar operate in?

Morningstar operates in Financial Services, Investment Management, Data Analytics, Fintech, WealthTech.

### How many employees does Morningstar have?

Morningstar has approximately 10000 people on record.

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