# Mixpanel

**Source:** https://www.startuphub.ai/startups/mixpanel
**Profile type:** Startup

> Product analytics platform for understanding user behavior and driving data-driven product decisions.

## About

Mixpanel is a product analytics platform that helps businesses track and analyze user interactions within their web and mobile applications. It enables product, growth, and engineering teams to answer engagement and retention questions without writing queries, by focusing on event-based tracking. Its mission is to bring the power of event analytics to everyone.

## Key facts

- **Slug:** mixpanel
- **Website:** https://mixpanel.com/
- **Location:** San Francisco, United States
- **Founded:** 2009-01-01
- **Employees:** 51
- **Operating status:** Active
- **Total funding:** $277M
- **Sectors / tags:** Analytics Platform, Product Analytics, Business Intelligence, Data Analytics, SaaS, B2B Software, Customer Behavior Analytics, User Engagement Analytics, Mobile Analytics, Web Analytics
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/mixpanel/
  - Twitter: https://x.com/mixpanel

## Frequently asked

### What does Mixpanel do?

Mixpanel is a product analytics platform that helps businesses track and analyze user interactions within their web and mobile applications. It enables product, growth, and engineering teams to answer engagement and retention questions without writing queries, by focusing on event-based tracking. Its mission is to bring the power of event analytics to everyone.

### How much funding has Mixpanel raised?

Mixpanel has raised a total of $277M in funding. The most recent round on record is Series C.

### Where is Mixpanel headquartered?

Mixpanel is headquartered in San Francisco, United States.

### When was Mixpanel founded?

Mixpanel was founded in 2009.

### What industry does Mixpanel operate in?

Mixpanel operates in Analytics Platform, Product Analytics, Business Intelligence, Data Analytics, SaaS, B2B Software.

### How many employees does Mixpanel have?

Mixpanel has approximately 51 people on record.

### What is Mixpanel's revenue?

StartupHub estimates Mixpanel's annual revenue at $11.3M (range $3.1M to $42.2M, 27% confidence), based on comparable companies in the sector.

### What is Mixpanel's valuation?

StartupHub estimates Mixpanel's effective valuation at $583.5M (range $408.5M to $758.6M, 25% confidence), based on comparable companies in the sector.

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