# Mistplay

**Source:** https://www.startuphub.ai/startups/mistplay
**Profile type:** Startup

> A play-and-earn loyalty platform rewarding mobile gamers for discovering and playing games.

## About

Mistplay is a mobile gaming loyalty platform that rewards users for discovering and playing mobile games. It uses machine learning to recommend games and offers points redeemable for gift cards. The platform aims to drive user engagement for mobile game publishers.

## Key facts

- **Slug:** mistplay
- **Website:** https://www.mistplay.com/
- **Location:** Montreal, Canada
- **Founded:** 2015-01-01
- **Employees:** 222
- **Operating status:** Active
- **Sectors / tags:** Mobile Gaming, Loyalty Programs, Rewarded Advertising, Game Discovery, Consumer App, Gaming, Entertainment Software
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/mistplay
  - Facebook: https://www.facebook.com/mistplayapp

## Frequently asked

### What does Mistplay do?

Mistplay is a mobile gaming loyalty platform that rewards users for discovering and playing mobile games. It uses machine learning to recommend games and offers points redeemable for gift cards. The platform aims to drive user engagement for mobile game publishers.

### What is Mistplay's revenue?

StartupHub estimates Mistplay's annual revenue at $167.4M (range $102.9M to $237.4M, 63% confidence), based on comparable companies in the sector.

### Where is Mistplay headquartered?

Mistplay is headquartered in Montreal, Canada.

### When was Mistplay founded?

Mistplay was founded in 2015.

### What industry does Mistplay operate in?

Mistplay operates in Mobile Gaming, Loyalty Programs, Rewarded Advertising, Game Discovery, Consumer App, Gaming.

### How many employees does Mistplay have?

Mistplay has approximately 222 people on record.

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