# Minute Media

**Source:** https://www.startuphub.ai/startups/minute-media
**Profile type:** Startup

> Minute Media is a leading technology and digital content company powering content creation, distribution, and monetization for publishers and advertisers.

## About

Minute Media is a tech, media, and advertising company that powers passion through its online video platform and a portfolio of owned content brands including Sports Illustrated, The Players' Tribune, 90min, and Mental Floss. They provide solutions for publishers, advertisers, and podcast creators, enabling them to create, distribute, and monetize content. Minute Media also spotlights women in sports and celebrates diverse voices through its platforms.

## Key facts

- **Slug:** minute-media
- **Website:** http://www.minutemedia.com
- **Location:** New York, United States
- **Founded:** 2011-01-20 00:00:00
- **Employees:** 2138
- **Operating status:** Active
- **Total funding:** $111M
- **Sectors / tags:** Media, Publishing, Digital Content, Media Publishing, Content Management System, Video Platform, AdTech, Sports Tech, Creator Economy, Platform, Enterprise Software
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/minute-media/
  - Twitter: https://twitter.com/SInow
  - Facebook: https://www.facebook.com/SportsIllustrated

## Frequently asked

### What does Minute Media do?

Minute Media is a tech, media, and advertising company that powers passion through its online video platform and a portfolio of owned content brands including Sports Illustrated, The Players' Tribune, 90min, and Mental Floss. They provide solutions for publishers, advertisers, and podcast creators, enabling them to create, distribute, and monetize content. Minute Media also spotlights women in sports and celebrates diverse voices through its platforms. (formerly FTBpro.com, 90min.)

### What is Minute Media's revenue?

StartupHub estimates Minute Media's annual revenue at $1.1B (range $581.0M to $1.7B, 67% confidence), based on comparable companies in the sector.

### What is Minute Media's valuation?

StartupHub estimates Minute Media's effective valuation at $1.6B (range $352.8M to $6.3B, 48% confidence), based on comparable companies in the sector.

### How much funding has Minute Media raised?

Minute Media has raised a total of $111M in funding. The most recent round on record is Series H.

### Where is Minute Media headquartered?

Minute Media is headquartered in New York, United States.

### When was Minute Media founded?

Minute Media was founded in 2011.

### What industry does Minute Media operate in?

Minute Media operates in Media, Publishing, Digital Content, Media Publishing, Content Management System, Video Platform.

### How many employees does Minute Media have?

Minute Media has approximately 2138 people on record.

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