# Mimica

**Source:** https://www.startuphub.ai/startups/mimica
**Profile type:** Startup

> Smart packaging that visually indicates food freshness and spoilage.

## About

Mimica is a company that has developed innovative smart packaging technology designed to combat food waste. Their "Mimica Touch" labels and "Mimica Sense" caps change color to visually indicate the actual freshness of food and beverages, moving beyond arbitrary 'best before' dates. This aims to reduce unnecessary food spoilage and empower consumers with more accurate information.

## Key facts

- **Slug:** mimica
- **Website:** https://mimica.com/
- **Location:** London, United Kingdom
- **Founded:** 2014-01-01
- **Operating status:** Inactive
- **Total funding:** $15M
- **Sectors / tags:** FoodTech, Packaging, Sustainability, Consumer Goods, Supply Chain, Waste Management

## Frequently asked

### What does Mimica do?

Mimica is a company that has developed innovative smart packaging technology designed to combat food waste. Their "Mimica Touch" labels and "Mimica Sense" caps change color to visually indicate the actual freshness of food and beverages, moving beyond arbitrary 'best before' dates. This aims to reduce unnecessary food spoilage and empower consumers with more accurate information.

### What is Mimica's revenue?

StartupHub estimates Mimica's annual revenue at $7.0M (range $1.8M to $12.4M, 30% confidence), based on comparable companies in the sector.

### What is Mimica's valuation?

StartupHub estimates Mimica's effective valuation at $61.6M (range $37.8M to $90.6M, 13% confidence), based on comparable companies in the sector.

### How much funding has Mimica raised?

Mimica has raised a total of $15M in funding. The most recent round on record is Seed.

### Where is Mimica headquartered?

Mimica is headquartered in London, United Kingdom.

### When was Mimica founded?

Mimica was founded in 2014.

### What industry does Mimica operate in?

Mimica operates in FoodTech, Packaging, Sustainability, Consumer Goods, Supply Chain, Waste Management.

### What is Mimica's current status?

Mimica's current operating status is: Inactive.

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