# Metica

**Source:** https://www.startuphub.ai/startups/metica
**Profile type:** Startup

> AI growth platform for mobile games, optimizing LTV, UA, and monetization with personalized experiences and funding.

## About

Metica offers an AI-native platform designed to help mobile game studios win the growth game through advanced monetization and user acquisition (UA). Their solutions focus on increasing LTV and growing games by optimizing bid floors, providing UA funding, and leveraging AI to predict campaign ROAS. Metica's platform is trusted by leading game studios to unlock growth potential by integrating in-game and UA data.

## Key facts

- **Slug:** metica
- **Website:** https://metica.com/
- **Location:** London, United Kingdom
- **Founded:** 2022-01-01
- **Employees:** 20
- **Operating status:** Active
- **Total funding:** $9M
- **Sectors / tags:** Gaming Tech, AI, Personalization, Monetization, User Acquisition, Fintech, SaaS, Machine Learning, Predictive Analytics, AdTech
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/meticahq
  - Twitter: https://x.com/meticahq

## Frequently asked

### What does Metica do?

Metica offers an AI-native platform designed to help mobile game studios win the growth game through advanced monetization and user acquisition (UA). Their solutions focus on increasing LTV and growing games by optimizing bid floors, providing UA funding, and leveraging AI to predict campaign ROAS. Metica's platform is trusted by leading game studios to unlock growth potential by integrating in-game and UA data.

### What is Metica's valuation?

StartupHub estimates Metica's effective valuation at $36.9M (range $22.5M to $54.0M, 16% confidence), based on comparable companies in the sector.

### How much funding has Metica raised?

Metica has raised a total of $9M in funding. The most recent round on record is Seed.

### Where is Metica headquartered?

Metica is headquartered in London, United Kingdom.

### When was Metica founded?

Metica was founded in 2022.

### What industry does Metica operate in?

Metica operates in Gaming Tech, AI, Personalization, Monetization, User Acquisition, Fintech.

### How many employees does Metica have?

Metica has approximately 20 people on record.

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