# Metadata.io

**Source:** https://www.startuphub.ai/startups/metadata-io
**Profile type:** Startup

> B2B marketing platform automating paid campaigns, web personalization, and revenue optimization.

## About

Metadata.io offers an AI-driven B2B marketing automation platform that automates paid campaign execution and optimization across multiple channels. Its AI agents manage campaign launches, bidding, and analysis to drive revenue and improve performance, serving B2B revenue marketers. The platform aims to reduce wasted ad spend and busywork, allowing teams to focus on strategy and creativity.

## Key facts

- **Slug:** metadata-io
- **Website:** http://www.metadata.io
- **Location:** San Francisco, United States
- **Founded:** 2015-04-01 00:00:00
- **Employees:** 140
- **Operating status:** Active
- **Total funding:** $70M
- **Sectors / tags:** Marketing, Platform, Prospecting, CRM, MarTech, AdTech, Marketing Automation, B2B SaaS, Revenue Operations, Demand Generation, Personalization, Paid Advertising
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/metadata/

## Frequently asked

### What does Metadata.io do?

Metadata.io offers an AI-driven B2B marketing automation platform that automates paid campaign execution and optimization across multiple channels. Its AI agents manage campaign launches, bidding, and analysis to drive revenue and improve performance, serving B2B revenue marketers. The platform aims to reduce wasted ad spend and busywork, allowing teams to focus on strategy and creativity.

### What is Metadata.io's revenue?

StartupHub estimates Metadata.io's annual revenue at $28.1M (range $16.3M to $151.8M, 63% confidence), based on comparable companies in the sector.

### What is Metadata.io's valuation?

StartupHub estimates Metadata.io's effective valuation at $285.7M (range $175.5M to $421.2M, 10% confidence), based on comparable companies in the sector.

### How much funding has Metadata.io raised?

Metadata.io has raised a total of $70M in funding. The most recent round on record is Series B.

### Where is Metadata.io headquartered?

Metadata.io is headquartered in San Francisco, United States.

### When was Metadata.io founded?

Metadata.io was founded in 2015.

### What industry does Metadata.io operate in?

Metadata.io operates in Marketing, Platform, Prospecting, CRM, MarTech, AdTech.

### How many employees does Metadata.io have?

Metadata.io has approximately 140 people on record.

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