# Mattel

**Source:** https://www.startuphub.ai/startups/mattel
**Profile type:** Startup

> Global toy and family entertainment company known for iconic brands like Barbie and Hot Wheels.

## About

Mattel is a leading global toy and family entertainment company, renowned for its iconic brand portfolio including Barbie, Hot Wheels, and Fisher-Price. It creates innovative products and experiences that inspire, entertain, and develop children through play, engaging consumers through its franchise brands across toys, content, consumer products, and digital and live experiences.

## Key facts

- **Slug:** mattel
- **Website:** https://corporate.mattel.com/
- **Location:** El Segundo, United States
- **Founded:** 1945-01-20
- **Employees:** 12496
- **Operating status:** Active
- **Sectors / tags:** Toys, Family Entertainment, Consumer Products, Dolls, Action Figures, Model Cars, Card Games, Content, Digital Experiences, Live Experiences
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/mattel
  - Twitter: https://x.com/Mattel
  - Facebook: https://facebook.com/mattel

## Frequently asked

### What does Mattel do?

Mattel is a leading global toy and family entertainment company, renowned for its iconic brand portfolio including Barbie, Hot Wheels, and Fisher-Price. It creates innovative products and experiences that inspire, entertain, and develop children through play, engaging consumers through its franchise brands across toys, content, consumer products, and digital and live experiences.

### Where is Mattel headquartered?

Mattel is headquartered in El Segundo, United States.

### When was Mattel founded?

Mattel was founded in 1945.

### What industry does Mattel operate in?

Mattel operates in Toys, Family Entertainment, Consumer Products, Dolls, Action Figures, Model Cars.

### How many employees does Mattel have?

Mattel has approximately 12496 people on record.

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