# Marshmallow

**Source:** https://www.startuphub.ai/startups/marshmallow
**Profile type:** Startup

> A UK-based fintech company providing insurance and financial services to newcomers and underserved communities.

## About

Marshmallow is a British insurance company founded in 2017 with the mission to make financial services fairer for people who move to a new country. They leverage technology and data science to offer affordable and inclusive car insurance, and are expanding into other financial services like home insurance, lending, and motor finance. Marshmallow aims to be a one-stop financial shop for newcomers globally.

## Key facts

- **Slug:** marshmallow
- **Website:** https://www.marshmallow.com/
- **Location:** London, United Kingdom
- **Founded:** 2017-01-01
- **Employees:** 669
- **Operating status:** Active
- **Total funding:** $195M
- **Sectors / tags:** InsurTech, Fintech, Insurance Broker, Embedded Finance, Corporate Cards, Expense Management, Payments, Lending
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/marshmallowltd
  - Twitter: https://twitter.com/getmarshmallow
  - Facebook: https://www.facebook.com/marshmallowinsurance

## Frequently asked

### What does Marshmallow do?

Marshmallow is a British insurance company founded in 2017 with the mission to make financial services fairer for people who move to a new country. They leverage technology and data science to offer affordable and inclusive car insurance, and are expanding into other financial services like home insurance, lending, and motor finance. Marshmallow aims to be a one-stop financial shop for newcomers globally.

### How much funding has Marshmallow raised?

Marshmallow has raised a total of $195M in funding. The most recent round on record is Series C.

### Where is Marshmallow headquartered?

Marshmallow is headquartered in London, United Kingdom.

### When was Marshmallow founded?

Marshmallow was founded in 2017.

### What industry does Marshmallow operate in?

Marshmallow operates in InsurTech, Fintech, Insurance Broker, Embedded Finance, Corporate Cards, Expense Management.

### How many employees does Marshmallow have?

Marshmallow has approximately 669 people on record.

### What is Marshmallow's revenue?

StartupHub estimates Marshmallow's annual revenue at $465.3M (range $319.1M to $742.1M, 68% confidence), based on comparable companies in the sector.

### What is Marshmallow's valuation?

StartupHub estimates Marshmallow's effective valuation at $1.8B (range $1.3B to $2.4B, 38% confidence), based on comparable companies in the sector.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Marshmallow",
          "item": "https://www.startuphub.ai/startups/marshmallow"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/marshmallow#webpage",
      "url": "https://www.startuphub.ai/startups/marshmallow",
      "name": "Marshmallow - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Marshmallow. Marshmallow is a startup founded in 2017, operating in InsurTech and Fintech. A UK-based fintech company providing insurance and financial services to newcomers and underserved communities. Headquartered in London, United Kingdom. The company has approximately 669 employees.",
      "dateModified": "2026-05-07T06:00:19.581+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/marshmallow#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/marshmallow#organization",
      "name": "Marshmallow",
      "url": "https://www.marshmallow.com/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/2ec7a7fc-5efd-4927-a34a-3d39dd72bf6c-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/2ec7a7fc-5efd-4927-a34a-3d39dd72bf6c-square.webp",
      "description": "This is the official profile of Marshmallow. Marshmallow is a startup founded in 2017, operating in InsurTech and Fintech. A UK-based fintech company providing insurance and financial services to newcomers and underserved communities. Headquartered in London, United Kingdom. The company has approximately 669 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/marshmallowltd",
        "https://twitter.com/getmarshmallow",
        "https://www.facebook.com/marshmallowinsurance",
        "https://www.startuphub.ai/startups/marshmallow"
      ],
      "foundingDate": "2017-01-01",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 669
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "London",
        "addressCountry": "GB"
      },
      "knowsAbout": [
        "InsurTech",
        "Fintech",
        "Insurance Broker",
        "Embedded Finance",
        "Corporate Cards",
        "Expense Management",
        "Payments",
        "Lending"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/marshmallow#profile-assessment",
      "name": "Marshmallow - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/marshmallow",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/2ec7a7fc-5efd-4927-a34a-3d39dd72bf6c-square.webp",
      "category": "InsurTech",
      "description": "This is the official profile of Marshmallow. Marshmallow is a startup founded in 2017, operating in InsurTech and Fintech. A UK-based fintech company providing insurance and financial services to newcomers and underserved communities. Headquartered in London, United Kingdom. The company has approximately 669 employees. Agent Readiness score: 35/100. Full audit: https://www.startuphub.ai/startups/marshmallow/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Marshmallow"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-05-07",
        "name": "Marshmallow - Profile Score 67/100",
        "reviewBody": "This is the official profile of Marshmallow. Marshmallow is a startup founded in 2017, operating in InsurTech and Fintech. A UK-based fintech company providing insurance and financial services to newcomers and underserved communities. Headquartered in London, United Kingdom. The company has approximately 669 employees. Agent Readiness score: 35/100. Full audit: https://www.startuphub.ai/startups/marshmallow/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 67,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```