Marmar Media
Acquired
Marketing, Mobile
Machine Learning

Business Overview

Marmar Media is a leading product-focused mobile and online user acquisition network for results-based advertisers and app developers. Its proprietary technology is based on real-time machine learning at big-data scale. This enables data-driven, cross-platform targeting and user acquisition, resulting in maximum ROI for both advertisers and publishers.Through data mining and algorithmic analysis of dozens of sources, creative bidding models, and conversion data, Marmar Media is able to better understand, classify, and segment user behavior and make real-time predictions and decisions that stimulate user interaction. This translates into higher conversion rates for advertisers and increased CPMs for publishers.With billions of monthly impressions on both mobile and online platforms, and access to tens of millions of users worldwide, Marmar Media enables advertisers to intelligently reach their target audience of qualified online users by finding the right campaign for the right users at the right time.

Founded
May 2011
Business model
B2B
Offering type
Software
Sectors
Marketing, Mobile

Exit Events and Acquisitions

Date Announced

Transaction

Consideration

Target

Acquirer

June 2015
Acquisition
$14 M
XL Media

AI Technology Stack

AI employees
1
AI types
Machine Learning

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STATUS
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FUNDING
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FUNDING STAGE
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STATUS
Acquired
FUNDING
$5 M
FUNDING STAGE
Series A
STATUS
Public
STATUS
Active

Related Investors

TYPE
Angel

INVESTMENTS

6

PORTFOLIO

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TYPE
Venture Capital

INVESTMENTS

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PORTFOLIO

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INVESTMENTS

9

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TYPE
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INVESTMENTS

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