# Lune & Wild

**Source:** https://www.startuphub.ai/startups/lune-wild
**Profile type:** Startup

> Chef-crafted, nutritionist-approved baby and children's food.

## About

Lune & Wild is a London-based baby and children's food brand founded in 2021 by cousins Lara Rodgers and Nadia Simonds. The company offers chef-crafted recipes, specialist pediatric nutrition, and exceptional sourcing of ingredients, aiming to raise the standard of children's food. Their meals are made with high-quality organic produce, developed with pediatric dietitians for optimal nutrition, and sourced from Soil Association-certified suppliers with high welfare standards for meat. Lune & Wild operates through a direct-to-consumer channel and is also available on Ocado.com, as well as in family clubs, cafes, delis, farm shops, and nurseries.

## Key facts

- **Slug:** lune-wild
- **Website:** https://www.luneandwild.com/
- **Location:** London, England, United Kingdom
- **Founded:** 2021-01-01 00:00:00
- **Employees:** 30
- **Operating status:** Active
- **Total funding:** $2M
- **Sectors / tags:** Food & Beverage, Consumer Goods, Health & Wellness, E-commerce, FoodTech, Baby Food, Children's Food, Nutrition

## Frequently asked

### What does Lune & Wild do?

Lune & Wild is a London-based baby and children's food brand founded in 2021 by cousins Lara Rodgers and Nadia Simonds. The company offers chef-crafted recipes, specialist pediatric nutrition, and exceptional sourcing of ingredients, aiming to raise the standard of children's food. Their meals are made with high-quality organic produce, developed with pediatric dietitians for optimal nutrition, and sourced from Soil Association-certified suppliers with high welfare standards for meat. Lune & Wil…

### How much funding has Lune & Wild raised?

Lune & Wild has raised a total of $2M in funding. The most recent round on record is Series A.

### Where is Lune & Wild headquartered?

Lune & Wild is headquartered in London, England, United Kingdom.

### When was Lune & Wild founded?

Lune & Wild was founded in 2021.

### What industry does Lune & Wild operate in?

Lune & Wild operates in Food & Beverage, Consumer Goods, Health & Wellness, E-commerce, FoodTech, Baby Food.

### How many employees does Lune & Wild have?

Lune & Wild has approximately 30 people on record.

### What is Lune & Wild's valuation?

StartupHub estimates Lune & Wild's effective valuation at $9.1M (range $5.8M to $13.8M, 23% confidence), based on comparable companies in the sector.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Lune & Wild",
          "item": "https://www.startuphub.ai/startups/lune-wild"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/lune-wild#webpage",
      "url": "https://www.startuphub.ai/startups/lune-wild",
      "name": "Lune & Wild - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Lune & Wild. Lune & Wild is a startup founded in 2021, operating in Food & Beverage and Consumer Goods. Chef-crafted, nutritionist-approved baby and children's food. Headquartered in London, England, United Kingdom. The company has approximately 30 employees.",
      "dateModified": "2026-07-07T14:52:50.374285+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/lune-wild#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/lune-wild#organization",
      "name": "Lune & Wild",
      "url": "https://www.luneandwild.com/",
      "description": "This is the official profile of Lune & Wild. Lune & Wild is a startup founded in 2021, operating in Food & Beverage and Consumer Goods. Chef-crafted, nutritionist-approved baby and children's food. Headquartered in London, England, United Kingdom. The company has approximately 30 employees.",
      "sameAs": [
        "https://www.startuphub.ai/startups/lune-wild"
      ],
      "foundingDate": "2021-01-01 00:00:00",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 30
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "London",
        "addressRegion": "England",
        "addressCountry": "GB"
      },
      "knowsAbout": [
        "Food & Beverage",
        "Consumer Goods",
        "Health & Wellness",
        "E-commerce",
        "FoodTech",
        "Baby Food",
        "Children's Food",
        "Nutrition"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/lune-wild#profile-assessment",
      "name": "Lune & Wild - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/lune-wild",
      "category": "Food & Beverage",
      "description": "This is the official profile of Lune & Wild. Lune & Wild is a startup founded in 2021, operating in Food & Beverage and Consumer Goods. Chef-crafted, nutritionist-approved baby and children's food. Headquartered in London, England, United Kingdom. The company has approximately 30 employees.",
      "brand": {
        "@type": "Brand",
        "name": "Lune & Wild"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-07-07",
        "name": "Lune & Wild - Profile Score 47/100",
        "reviewBody": "This is the official profile of Lune & Wild. Lune & Wild is a startup founded in 2021, operating in Food & Beverage and Consumer Goods. Chef-crafted, nutritionist-approved baby and children's food. Headquartered in London, England, United Kingdom. The company has approximately 30 employees.",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 47,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```
