# Luma AI

**Source:** https://www.startuphub.ai/startups/luma-ai
**Profile type:** Startup

> Luma AI is building multimodal general intelligence that can generate, understand, and operate in the physical world, focusing on video, audio, and language learning.

## About

Luma AI is dedicated to building multimodal general intelligence capable of generating, understanding, and operating within the physical world. They focus on training world models that learn from video, audio, and language, similar to human learning processes. Their aim is to create AI that can collaborate, communicate, entertain, and operate alongside humans in the real world, providing tools for creative expression and worldbuilding across various industries.

## Key facts

- **Slug:** luma-ai
- **Website:** https://lumalabs.ai/
- **Location:** San Francisco, United States
- **Founded:** 2021-01-01 00:00:00
- **Employees:** 367
- **Operating status:** Active
- **Total funding:** $1.8B
- **Sectors / tags:** Text to Video, Frontier AI Lab, AGI Research, Foundation Model, Multimodal AI, World Model, Generative AI, AI Video Generation, 3D Reconstruction, Neural Radiance Fields, Computer Vision, AI Infrastructure, Developer Tools, API Platform
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/lumalabsai
  - Twitter: https://x.com/LumaLabsAI

## Frequently asked

### What does Luma AI do?

Luma AI is dedicated to building multimodal general intelligence capable of generating, understanding, and operating within the physical world. They focus on training world models that learn from video, audio, and language, similar to human learning processes. Their aim is to create AI that can collaborate, communicate, entertain, and operate alongside humans in the real world, providing tools for creative expression and worldbuilding across various industries.

### What is Luma AI's valuation?

StartupHub estimates Luma AI's effective valuation at $7.3B (range $4.6B to $11.1B, 19% confidence), based on comparable companies in the sector.

### How much funding has Luma AI raised?

Luma AI has raised a total of $1.8B in funding. The most recent round on record is Series C.

### Where is Luma AI headquartered?

Luma AI is headquartered in San Francisco, United States.

### When was Luma AI founded?

Luma AI was founded in 2021.

### What industry does Luma AI operate in?

Luma AI operates in Text to Video, Frontier AI Lab, AGI Research, Foundation Model, Multimodal AI, World Model.

### How many employees does Luma AI have?

Luma AI has approximately 367 people on record.

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