# Liquid Death

**Source:** https://www.startuphub.ai/startups/liquid-death
**Profile type:** Startup

> A canned water brand with a punk rock aesthetic, promoting the 'death to plastic' movement.

## About

Liquid Death is a canned water company that uses a punk rock aesthetic and irreverent marketing to appeal to a younger demographic. The brand emphasizes sustainability by using infinitely recyclable aluminum cans and donates a portion of its proceeds to environmental causes. They offer still and sparkling water, flavored sparkling water, iced tea, and energy drinks.

## Key facts

- **Slug:** liquid-death
- **Website:** https://liquiddeath.com/
- **Location:** Los Angeles, USA
- **Founded:** 2019
- **Operating status:** Active
- **Total funding:** $259M

## Frequently asked

### What does Liquid Death do?

Liquid Death is a canned water company that uses a punk rock aesthetic and irreverent marketing to appeal to a younger demographic. The brand emphasizes sustainability by using infinitely recyclable aluminum cans and donates a portion of its proceeds to environmental causes. They offer still and sparkling water, flavored sparkling water, iced tea, and energy drinks.

### What is Liquid Death's valuation?

StartupHub estimates Liquid Death's effective valuation at $971.0M (range $679.7M to $1.3B, 30% confidence), based on comparable companies in the sector.

### How much funding has Liquid Death raised?

Liquid Death has raised a total of $259M in funding. The most recent round on record is Series D.

### Where is Liquid Death headquartered?

Liquid Death is headquartered in Los Angeles, USA.

### When was Liquid Death founded?

Liquid Death was founded in 2019.

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