# Lavender

**Source:** https://www.startuphub.ai/startups/lavender
**Profile type:** Startup

> An AI-powered coaching tool designed to help sales reps write better emails and improve their closing rates.

## About

Lavender is an AI-powered sales email coaching platform that helps sales teams humanize the sales process and write better emails faster. It provides email intelligence, personalization assistance, recipient research, email scoring, and coaching to help thousands of sellers get more replies in less time.

## Key facts

- **Slug:** lavender
- **Website:** https://www.lavender.ai/
- **Location:** New York, United States
- **Founded:** 2020
- **Employees:** 132
- **Operating status:** Active
- **Total funding:** $11M
- **Sectors / tags:** AI Sales Coaching, AI Tools & Apps, AI Search Engine, Agentic AI, Sales Tech, Vertical SaaS, MarTech, AdTech, Enterprise Software, Productivity Software, AI-Driven Parametric Insurance
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/itslavenderduh
  - Twitter: https://twitter.com/lavenderhq

## Frequently asked

### What does Lavender do?

Lavender is an AI-powered sales email coaching platform that helps sales teams humanize the sales process and write better emails faster. It provides email intelligence, personalization assistance, recipient research, email scoring, and coaching to help thousands of sellers get more replies in less time.

### What is Lavender's valuation?

StartupHub estimates Lavender's effective valuation at $42.9M (range $27.5M to $66.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Lavender raised?

Lavender has raised a total of $11M in funding. The most recent round on record is Series A.

### Where is Lavender headquartered?

Lavender is headquartered in New York, United States.

### When was Lavender founded?

Lavender was founded in 2020.

### What industry does Lavender operate in?

Lavender operates in AI Sales Coaching, AI Tools & Apps, AI Search Engine, Agentic AI, Sales Tech, Vertical SaaS.

### How many employees does Lavender have?

Lavender has approximately 132 people on record.

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