# Laurence

**Source:** https://www.startuphub.ai/startups/laurence
**Profile type:** Startup

> RL for performance marketing

## About

Advertising today is like trading in the 1980s pits: archaic, manual, and iterative guesswork. Humans update bids and keywords using noisy, delayed data with fixed rules that both break at scale and ignore stochasticity. We've built quantitative systems that advertise the way modern hedge-funds trade markets: continuous decision-making under stochastic outcomes and explicit profit constraints. We use customers' existing ad copy and use reinforcement learning and train our own LLMs to run ads on autopilot, harvesting profits when we’re confident and borrowing signals from similar keywords when data is sparse. Starting with brands on Amazon, we are automating tens of millions in live ad spend, increasing gross sales while decreasing advertising cost of sales by 40%.

## Key facts

- **Slug:** laurence
- **Website:** https://laurence.com
- **Location:** San Francisco, CA, United States
- **Founded:** 2025-01-01
- **Employees:** 2
- **Operating status:** Active
- **Sectors / tags:** Artificial Intelligence, Marketing, Advertising, Trading
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/laurence-ai
  - Twitter: https://x.com/trylaurence

## Frequently asked

### What does Laurence do?

Advertising today is like trading in the 1980s pits: archaic, manual, and iterative guesswork. Humans update bids and keywords using noisy, delayed data with fixed rules that both break at scale and ignore stochasticity. We've built quantitative systems that advertise the way modern hedge-funds trade markets: continuous decision-making under stochastic outcomes and explicit profit constraints. We use customers' existing ad copy and use reinforcement learning and train our own LLMs to run ads on…

### What is Laurence's revenue?

StartupHub estimates Laurence's annual revenue at $493K (range $308K to $940K, 65% confidence), based on comparable companies in the sector.

### Where is Laurence headquartered?

Laurence is headquartered in San Francisco, CA, United States.

### When was Laurence founded?

Laurence was founded in 2025.

### What industry does Laurence operate in?

Laurence operates in Artificial Intelligence, Marketing, Advertising, Trading.

### How many employees does Laurence have?

Laurence has approximately 2 people on record.

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