# Lassie

**Source:** https://www.startuphub.ai/startups/lassie
**Profile type:** Startup

> A pet care platform offering insurance, vet services, and a digital health record.

## About

Lassie is a comprehensive pet care company that provides pet insurance, veterinary services, and a digital health record for pets. Their mission is to make pet care more accessible and affordable for pet owners.

## Key facts

- **Slug:** lassie
- **Website:** https://lassie.co/
- **Location:** Stockholm, Sweden
- **Founded:** 2020-01-01 00:00:00
- **Operating status:** Active
- **Total funding:** $104M
- **Sectors / tags:** Pet Tech, InsurTech, Veterinary Services, Digital Health
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/lassie-pet-care/
  - Twitter: https://twitter.com/lassiepetcare
  - Facebook: https://www.facebook.com/lassiepetcare/

## Frequently asked

### What does Lassie do?

Lassie is a comprehensive pet care company that provides pet insurance, veterinary services, and a digital health record for pets. Their mission is to make pet care more accessible and affordable for pet owners.

### What is Lassie's valuation?

StartupHub estimates Lassie's effective valuation at $403.5M (range $260.0M to $624.0M, 21% confidence), based on comparable companies in the sector.

### How much funding has Lassie raised?

Lassie has raised a total of $104M in funding. The most recent round on record is Series A.

### Where is Lassie headquartered?

Lassie is headquartered in Stockholm, Sweden.

### When was Lassie founded?

Lassie was founded in 2020.

### What industry does Lassie operate in?

Lassie operates in Pet Tech, InsurTech, Veterinary Services, Digital Health.

## JSON-LD

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