# KingMakers

**Source:** https://www.startuphub.ai/startups/kingmakers
**Profile type:** Startup

> An African sports and iGaming platform connecting fans through innovative technology.

## About

KingMakers is the leading Sports and Digital Entertainment platform in Africa, using innovative technology to deliver engaging and rewarding experiences. They connect fans and communities to sports and games through online and agency platforms, while also enabling individuals to realize dreams by becoming part of their agent network. The company is focused on building the best product for the local African market.

## Key facts

- **Slug:** kingmakers
- **Website:** https://kingmakers.com/
- **Location:** Malta
- **Founded:** 2017-01-01
- **Employees:** 669
- **Operating status:** Active
- **Total funding:** $30M
- **Sectors / tags:** Sports Tech, iGaming, Online Betting, Fantasy Sports, Mobile Gaming, Africa
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/whereafricaplays
  - Twitter: https://www.twitter.com/k1ngmakers
  - Facebook: https://www.facebook.com/lifeatkingmakers

## Frequently asked

### What does KingMakers do?

KingMakers is the leading Sports and Digital Entertainment platform in Africa, using innovative technology to deliver engaging and rewarding experiences. They connect fans and communities to sports and games through online and agency platforms, while also enabling individuals to realize dreams by becoming part of their agent network. The company is focused on building the best product for the local African market.

### What is KingMakers's valuation?

StartupHub estimates KingMakers's effective valuation at $125.2M (range $75.0M to $180.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has KingMakers raised?

KingMakers has raised a total of $30M in funding. The most recent round on record is Series A.

### Where is KingMakers headquartered?

KingMakers is headquartered in Malta.

### When was KingMakers founded?

KingMakers was founded in 2017.

### What industry does KingMakers operate in?

KingMakers operates in Sports Tech, iGaming, Online Betting, Fantasy Sports, Mobile Gaming, Africa.

### How many employees does KingMakers have?

KingMakers has approximately 669 people on record.

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