# Joongonara

**Source:** https://www.startuphub.ai/startups/joongonara
**Profile type:** Startup

> South Korea's largest peer-to-peer resale platform for convenient and secure used goods exchange.

## About

Joongonara is South Korea's leading peer-to-peer resale platform, connecting individuals to exchange goods and create value. It leverages technology to make used transactions convenient and secure, aiming to become a leading C-commerce portal for customers.

## Key facts

- **Slug:** joongonara
- **Website:** https://www.joonggonara.co.kr/
- **Location:** Seoul, South Korea
- **Founded:** 2003-01-01
- **Operating status:** Active
- **Total funding:** $134M
- **Sectors / tags:** E-commerce, Marketplace, Consumer App, Resale Platform, C2C Commerce

## Frequently asked

### What does Joongonara do?

Joongonara is South Korea's leading peer-to-peer resale platform, connecting individuals to exchange goods and create value. It leverages technology to make used transactions convenient and secure, aiming to become a leading C-commerce portal for customers.

### What is Joongonara's revenue?

StartupHub estimates Joongonara's annual revenue at $56.6M (range $44.3M to $107.8M, 29% confidence), based on comparable companies in the sector.

### What is Joongonara's valuation?

StartupHub estimates Joongonara's effective valuation at $11.1B (range $5.9B to $21.4B, 43% confidence), based on comparable companies in the sector.

### How much funding has Joongonara raised?

Joongonara has raised a total of $134M in funding. The most recent round on record is Venture Round.

### Where is Joongonara headquartered?

Joongonara is headquartered in Seoul, South Korea.

### When was Joongonara founded?

Joongonara was founded in 2003.

### What industry does Joongonara operate in?

Joongonara operates in E-commerce, Marketplace, Consumer App, Resale Platform, C2C Commerce.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Joongonara",
          "item": "https://www.startuphub.ai/startups/joongonara"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/joongonara#webpage",
      "url": "https://www.startuphub.ai/startups/joongonara",
      "name": "Joongonara - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Joongonara. Joongonara is a startup founded in 2003, operating in E-commerce and Marketplace. South Korea's largest peer-to-peer resale platform for convenient and secure used goods exchange. Headquartered in Seoul, South Korea.",
      "dateModified": "2026-05-19T10:05:19.272+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/joongonara#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/joongonara#organization",
      "name": "Joongonara",
      "url": "https://www.joonggonara.co.kr/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/894a59e9-2620-426e-8ee0-1e04d5d70b7e-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/894a59e9-2620-426e-8ee0-1e04d5d70b7e-square.webp",
      "description": "This is the official profile of Joongonara. Joongonara is a startup founded in 2003, operating in E-commerce and Marketplace. South Korea's largest peer-to-peer resale platform for convenient and secure used goods exchange. Headquartered in Seoul, South Korea.",
      "sameAs": [
        "https://www.startuphub.ai/startups/joongonara"
      ],
      "foundingDate": "2003-01-01",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Seoul",
        "addressCountry": "South Korea"
      },
      "knowsAbout": [
        "E-commerce",
        "Marketplace",
        "Consumer App",
        "Resale Platform",
        "C2C Commerce"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/joongonara#profile-assessment",
      "name": "Joongonara - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/joongonara",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/894a59e9-2620-426e-8ee0-1e04d5d70b7e-square.webp",
      "category": "E-commerce",
      "description": "This is the official profile of Joongonara. Joongonara is a startup founded in 2003, operating in E-commerce and Marketplace. South Korea's largest peer-to-peer resale platform for convenient and secure used goods exchange. Headquartered in Seoul, South Korea. Agent Readiness score: 43/100. Full audit: https://www.startuphub.ai/startups/joongonara/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Joongonara"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-05-19",
        "name": "Joongonara - Profile Score 54/100",
        "reviewBody": "This is the official profile of Joongonara. Joongonara is a startup founded in 2003, operating in E-commerce and Marketplace. South Korea's largest peer-to-peer resale platform for convenient and secure used goods exchange. Headquartered in Seoul, South Korea. Agent Readiness score: 43/100. Full audit: https://www.startuphub.ai/startups/joongonara/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 54,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```